BrandMaker.com - Easy roll-out and rapid success: Brand Management with BrandMaker

BrandMaker is implemented and rolled out at your company according to the principle of organic growth - step by step.

In workshops, we jointly analyze your marketing processes. After this status quo analysis, we define the processes in the way they should ideally be to best create relief for your marketing employees. In this stage, we contribute our experience from various projects and customers for your solution. You can be sure that the optimized processes will work smoothly and you benefit from our manifold best practice solutions. Following this phase is the concept creation for your specific solution.

During the concept phase, the module plan is determined, indicating which modules will be rolled out at which point of time so that you benefit from BrandMaker as fast as possible. The implementation phase is divided into project steps. Each project step contains a pilot phase, a beta phase for system testing and the rollout of the live system. After each milestone we get together to gather the experiences made and which will be helpful for the next project step.
The advantages of this organic procedure are the following:

• Pilot teams and employees accompanying the prototype installation can be selected for the beta phase.
• The beta users can actively provide feedback without neglecting their daily business.
• The pilot users are multipliers when a module is taken over to live installation. They serve as internal contact persons for the users and generate trust and acceptance.
• Rolling out the system step by step creates regular milestone achievements for the project team. This makes the benefit of BrandMaker tangible for the employees and they do not get the feeling of dealing with a never-ending project.