Brand Management

01_Funktionen_Import
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Automatic import of market research data
Standard interface for data upload from market research sources.

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  • Using a standard interface, the results and data from leading market research institutions can be directly fed into BrandMaker
  • This allows an optimal use of the market research data obtained as well as a simple and clear navigation through the data as well data archiving
02_Funktionen_Andere_Datenquellen
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Integration of other sources
Optional import of performance data from other systems, such as sales and revenue figures from an ERP system.

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  • Optionally, BrandMaker can also be connected to other systems to import performance data, such as revenue or new client information
  • This generates a comprehensive picture of the company’s brand and market success
03_Funktionen_Soll_Ist
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Brand goals and target-performance analyses
Illustration of company-specific brand goals and comparison with current performance.

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  • The Brand Management centrally enters the goals for the brand into BrandMaker as well as all target values
  • BrandMaker automatically processes the imported data in accordance with the goals and generates a target-performance analysis
  • Clear presentation of the results on the Brand Scorecard with a traffic light system as an indicator for the need to take action
04_Funktionen_Individuelle_Darstellung
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Individual options for structuring and presenting data
Presentation of data by company divisions, segments and brand dimensions or customized methods.

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  • Based on the individual company’s definitions, the Brand Management system generates a customized illustration of the brand’s parameters
  • Optionally, we also can customize the data presentation to the Brand Management methods used within the company, i.e. the icon or GfK iceberg models
05_Funktionen_Export
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Export of key figures
Graphic assessments and reports can be exported for professional presentations.

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  • Export of diagrams and graphs for usage in presentations
  • Configuration of reports and analyses for the purposes of answering specific questions
06_Funktionen_Mehrmarken
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Multi-brand capability
Optionally, more than one company brand can be integrated.

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  • It is possible to view the success of an individual brand, as well as a performance comparison of several brands

Weitere Infos finden Sie im Internet unter www.brandmaker.com oder gerne auch per Telefon unter 0721 9658574.