BrandMaker.com - Workflow: Data import and editing of brand parameters in BrandMaker

Brand Management

1 – Definition of brand metrics and contents of the brand scorecard: The brand metrics to be evaluated and the contents of the brand scorecard are configured in BrandMaker. A connection to import research data from market research institutes is realized via standard interfaces.
2 – Entry of further data by marketing: The central marketing department can view the uploaded market research data, enter further marketing data and generate reports of aggregated performance and brand metrics.
3 – Entry of further data by other employees: If entitled to do so, also other employees, e.g. colleagues from sales, can contribute data to the brand scorecard.
4 – Reports and analyses: BrandMaker on demand creates analyses, reports and graphical evaluations regarding brand management and performance metrics.