BrandMaker.com - BrandMaker Campaign Wizard: Support for marketing planning and realization of measures for trade and branches

The Campaign Wizard

The BrandMaker Campaign Wizard supports the concept-conform realization of marketing activities by local units. The Campaign Wizard guides retailers, affiliates and branches through the realization steps of centrally designed activities.
It is ensured that marketing activities are carried out locally just as they were intended by the central marketing departments. At the same time, local planning and realization is put on a professional basis and your customers' brand perception is improved.
The tool generates quantitative and qualitative evaluations of local activity participation and allows for feedback of the results of local marketing efforts.

The Campaign Wizard contains the following components:

• Concise display of activity components and wizard for activity implementation.
• Guide to planning and realization of each local activity.
• Copying activities into local planning module for own planning overview.
• Step by step planning tool for local marketing campaigns.
• Living Diary - reminders and dashboards for the local marketing staff.
• Controlling of participation in marketing activities for central marketing.