BrandMaker.com - Functions of the Marketing Planner: Comprehensive marketing software for planning, budgeting, reporting
 |  | Overview of all activities |
- Campaign timelines can be set up easily using Drag & Drop.
- A wide variety of information for each element: contents, media, objectives, tasks, file attachments and much more
- Easy change-over between annual, quarterly and monthly view for more detail and smooth zooming
- Problem-free and easy updating of marketing planning
- Basic campaign information is shown using mouse-over
- Quicker overview through individualized markers and colors for time bars
- Filtering and sorting of calendar creates the appropriate view for each user according to his/her requirements.
 | | Working in a team |
- Areas, projects and tasks can be assigned to Marketing Planner users, so that transparency regarding current responsibilities is assured
- Individually defined user groups with access to specific areas of the planning structure
- Assignment of rights at the user level, e.g. read-only rights for all areas, write rights for certain areas of the calendar only
- Assignment of projects and tasks to individual users
- Automatic notification by e-mail about new tasks and projects
- Access to central and current data for all users
- For example, you only need to set up a template for ad campaigns once - when planning a specific campaign, the individual project phases, their duration and sequence can be automatically entered in the Marketing Planner
- Central pool of project templates which can be configured individually
- Use the template at the push of a button
- Automatic consideration of run-up and processing time
- Of course, it is also possible to edit the project plan at a later point in time
- Automatic calculation of budget sums for projects even on a monthly basis, as well as residual budgets
- Warnings appear if inconsistencies in planning occur
- Display budgets and incurred costs
- Optional budget approval processes and display of already approved or firmly planned budgets
- For each invoice entry you can enter your actual information and are therefore able to maintain an overview of the status of your costs, which are also shown visually using status bars
 | | KPI measurements |
- Comprehensive and company-specific definition of Key Performance Indicators
- Calculated target values can also be comprehensively defined by the use of formulas
- Definition of objectives per activity or campaign with reminder dates for compiling achieved results
- Compilation of achieved results and automatic calculation of the attainment level / ROI
- Graphics-based reports on KPI measurements, such as best and worst performing projects, and comparisons of the ROIs of multiple activities or campaigns
- Dimensions are company-specific and selectable attributes which are added to projects and campaigns and according to which views can be filtered - for example, target group addressed, internal organizational unit in charge, or the relevant product line.
- BrandMaker Filters enable you to set up user-specific views, for example, by company area, product line or target group.
- Comprehensive definition of available dimensions
- Addition of one or more dimensions to projects and activities in the planning process
- Preparation of own views and storing these views as a template
- Free sorting and filtering of calendar structure using the dimensions
