BrandMaker.com - Marketing Planner Add-Ons: One central platform for your local retail and franchise marketing

Use BrandMaker to represent your local marketing processes at retailers, franchise partners and branch offices. They work with their own reduced version of the planning overview which only shows those contents which are relevant to them.

The practical and extremely user-friendly user interface allows local marketing managers to view all information on planned campaigns very quickly and easily. This ensures that your sales partners obtain up-to-date information on marketing activities more quickly.

Components of the Trade Marketing Planner:

• Activity overview and reduced view for decentralized partners.
• Task and milestone planning.
• Can also be used as a planning tool for in-house activities by local partners, e.g. car dealer or branch planner.

The Campaign Wizard guides retailers and branch outlets through the implementation of centrally-designed activities along a 'red line'.
This ensures that local marketing activities are carried out as envisioned by head office. Local planning and execution of individual activities is professionalized, brand awareness at the end customer is improved, and the easy process motivates your retail partners to participate in marketing activities.

Quantitative and qualitative analyses regarding participation in the activities are generated for the head office; along with feedback regarding the work of their decentralized units and the success of the concept.

Components of the Campaign Wizard:

• Well-organized illustration of the components of a marketing activity and way in which information is communicated.
• Instructions for planning and carrying out individual decentralized marketing activities.
• Adoption of activities in own planner.
• Planning tool for planning individual activity components at the decentralized locations.
• Living Diary - Reminder function and task calendar for decentralized marketing employees.
• Facility for the head office to monitor participation in marketing activities.