BrandMaker.com - Workflow with the Marketing Planner: central platform for end-to-end marketing management
1 - Central planning: Central marketing stores activities and projects in the Marketing Planner.2 - Agency input: The agency which has access to the Marketing Planner stores advertising tools and motifs for the planned campaigns.
3 - Decentralized planning: Employees and decentralized units, such as retailers and branches, obtain information on centrally planned activities. Furthermore, the local planner provides them with the opportunity to plan their own activities in a professional manner.
4 - Feedback to head office: Statistics and reports inform central marketing about measures being planned or executed by the decentralized units, as well as ones that have already been executed.
5 - Export function: Marketing planning can be loaded on demand as an MS Excel or PDF file.