BrandMaker.com - Functions of BrandMaker Mailings: Individualization and sending of print and e-mailings
 |  | Editing with real-time preview |
- When editing the content of your mailings, changes will be directly visible in the real-time preview. This allows you to see what the document will ultimately look like.
- Optional Live Editor: BrandMaker offers a Live Editor as required; this functionality allows content to be modified directly in the preview, making modifications particularly straightforward.
 | | Alternative images and image sections |
- Define alternative images to be exchanged in the document from within the BrandMaker Media Pool.
- It is also possible to upload your own motifs. In this case, BrandMaker automatically checks whether the image quality is sufficient for use in print media.
- Defining the appropriate image section during document modification allows the available alternative images to be used optimally.
- It is also possible to define alternative for integral text components.
 | | Logical association of image and text |
- Logical association ensures that the text used exactly matches the image used.
- For example, within the automotive sector, this is helpful for providing the correct CO2 values with each model, however is also relevant in many other sectors.
- Associations are established centrally, additionally ensuring the quality of produced print media.
 | | Contact Management |
- Recipient data can be uploaded for individual mailings, and lists that have already been uploaded can be saved in BrandMaker for later use.
- Lists of recipients from previous mailings can be saved so that no recipients are overlooked, and for archiving purposes.
- Connection to central or local CRM systems is available as an optional add-on.
 | | Create print-ready PDFs |
- By means of a connection to the BrandMaker Adobe® InDesign® and/or QuarkXPress® server, BrandMaker generates print-ready PDF files conformant to the PDF/X Standard (PDF/X-1a and PDF/X-3).
- This allows large mailings to be personalized automatically using the saved recipient data.
- The result is professionally laid-out mailings, customized by external partners.
 | | Preparation of mailing packages |
- For example, a mailing package can be an individualized message with an individualized brochure and an individualized promotional gift. The user chooses individual components in the BrandMaker application.
- Users can commission individual mailings with BrandMaker. The orders are forwarded to the service provider without interrupting the mailing process.