BrandMaker.com - Add-Ons: Media Booking, Coop Marketing and more for Web-to-Web
 |  | Smart Access |
- Smart Access provides intuitive media access: Content is organized in multiple thematic categories, such as type of material, campaigns, product lines and operational divisions and made accessible through an intuitive user interface.
- This means that in addition to searching, the user can navigate through available documents by subject area, making it easy to access the given required templates.
 | | Media Booking including targeting |
- The BrandMaker Media Booking add-on provides access to leading online marketers and offers high-quality media information for online advertising, updated daily. The add-on provides access to the formats, booking deadlines and costs.
- In addition to media data, BrandMaker can be used for targeting of online advertisements. This allows dealers, branches and franchises to advertise more efficiently in their local area by precisely defining the target group.
- Online advertisement can be activated at the press of a button in BrandMaker.
- Reporting: in BrandMaker, it is possible to automatically obtain the performance statistics for online advertisements from the marketers and display them, so that reporting regarding ad impressions, click CTRs, conversions and costs can be conveniently accessed through the tool.
- It is possible for users, e.g. local partners, such as dealers and local offices, to store their own conditions and notes regarding service providers in BrandMaker.
 | | Management of Co-op Payments |
- The BrandMaker add-on for managing co-op payments allows you to automate your management of advertising costs subsidies relating to trade and cooperative marketing. The add-on accesses media management data and prepares them for controlling purposes, e.g. with regard to the participation of dealers in certain promotions and particularly, with regard to CI-uniformity of produced adverts.
- Additionally, booking and budget data are exchanged using a standardized interface that can be operated via SAP, for example. This streamlines and speeds up the tedious manual procedures related to co-op payments. Those responsible for advertising costs subsidies assurance at the head office receive daily updated lists of configured advertisements and the paid advertising costs subsidies.
- Dealers can apply for advertising costs subsidies via this add-on.
- The head office is able to check requested co-op payments and to approve or reject the requests.