BrandMaker.com - Functions: BrandMaker Web-to-Web technology for online advertising
 |  | Flexible size adaptation |
- The user can easily perform proportional and disproportional scaling during banner customization.
- In the case of disproportional scaling, the established parameters ensure that the banner always retains CI conformity. For example, a single template can be used for vertically and horizontally oriented online advertisements.
- This functionality of BrandMaker allows online advertisements to be placed on the websites of very different online advertising providers and their portals using one single template.
 | | Editing with real-time preview |
- When editing advert banner content, changes will be directly visible in the real-time preview. This allows you to see what the document will ultimately look like.
- Optional Live Editor: BrandMaker offers the Web-to-Web Live Editor as needed; this functionality allows content to be modified directly in the preview, making modifications particularly straightforward.
 | | Alternative images and image sections |
- Define alternative images to be exchanged in the document from within the BrandMaker Media Pool.
- It is also possible to upload your own motifs. In this case, BrandMaker automatically checks whether the image quality is sufficient for online advertising use.
- Defining the appropriate image section during document modification allows the available alternative images to be used optimally.
 | | Logical association of image and text |
- Logical association ensures that the text used exactly matches the image used.
- For example, within the automotive sector, this is helpful for providing the correct CO2 values with each model, however is also relevant in many other sectors.
- Associations are established centrally, additionally ensuring the quality of produced print media.
 | | Automatic assignment of landing pages |
- The links to local dealers', fanchisees' and other partners' landing pages can be imported into BrandMaker centrally. This also makes them available for the assignment to localized and individualized advertising media.
- Alternatively, there is also the option for the local partner to directly enter and store the landing page in BrandMaker.
 | | Download or forward |
- Seamless media distribution processes by means of direct forwarding to the next participant in the production process.
- Alternatively, it is possible to download the banner file.
- Created banners are archived in collaboration with the BrandMaker Media Pool and may be used again in subsequent modification processes.
 | | Automated SEM management |
- Make the advantages of localized SEM campaigns available to your dealers, franchises and other local partners.
- BrandMaker displays all campaign data at a glance and provides a direct line to advert activation and controlling via interfaces to the relevant search engine providers.
- Semi-automatic campaign management: on the basis of established rules/parameters, BrandMaker adapts prices per click, keywords and advert texts semi-automatically, so as to maximize the advertising success of your local partners.