BrandMaker.com - Functions: state-of-the-art web-to-print technology
 |  | Easy template upload |
- The documents can be uploaded either by the agency you have contracted or by your own staff.
- In BrandMaker, no modification of DTP (desktop publishing) documents is required to use them as templates.
- Define alternative text components and images for later use.
- Establish rules for disproportional scaling. This allows placards with different formats to be created using only a single document.
 | | Flexible size adaptation |
- Easy for users to perform proportional and disproportionate scaling at the time documents are created.
- For disproportionate scaling, the established parameters ensure that the advertisement always retains CI conformity; e.g. one single document can be used for different advert layouts.
- This function means that with BrandMaker, based on one single template, documents can be adapted to the size formats required by different outdoor advertising providers.
 | | Editing with real-time preview |
- When editing the content of your billboards, changes will be directly visible in the real-time preview. This allows you to see what the document will ultimately look like.
- Optional Live Editor: BrandMaker offers a Live Editor as required; this functionality allows content to be modified directly in the preview, making modifications particularly straightforward.
 | | Alternative images and image sections |
- Define alternative images to be exchanged in the document from within the BrandMaker Media Pool.
- It is also possible to upload your own motifs. In this case, BrandMaker automatically checks whether the image quality is sufficient for use in print media.
- Defining the appropriate image section during document modification allows the available alternative images to be used optimally.
 | | Logical association of image and text |
- Logical association ensures that the text used exactly matches the image used.
- For example, within the automotive sector, this is helpful for providing the correct CO2 values with each model, however is also relevant in many other sectors.
- Associations are established centrally, additionally ensuring the quality of produced print media.
 | | Create print-ready PDFs |
- By means of a connection to the BrandMaker Adobe® InDesign® and/or QuarkXPress® server, BrandMaker generates print-ready PDF files conformant to the PDF/X Standard (PDF/X-1a and PDF/X-3).
- Absolute quality control for the printing process: Using PDF/X ensures that your BrandMaker media will be printed in high quality and will meet your expectations.
- Avoid errors in the stage of proofing and pre-press: PDF/X helps you avoid delays caused by corrections. There will be no unpleasant surprises or misunderstandings in proofing and printing.
- Maximum control over processes and costs: PDF/X-conform print data allow for even more efficient processes in the editing and pre-press processes.
- Flexibility for your business: Whether your documents are created using Adobe® InDesign®, QuarkXPress® or both DTP programs, BrandMaker offers you the flexibility to connect to both server products to create high-quality print data.
 | | Download or forward |
- Seamless media distribution processes by means of direct forwarding to the next participant in the production process.
- Alternatively, it is possible to download the PDF file.
- Created documents are archived in collaboration with the BrandMaker Media Pool and may be used again in subsequent modification processes.
- BrandMaker Outdoor Advertising offers the option of defining client-specific workflows to cover professional and legal approvals.
- Should such an approval be necessary, the creator of the document will only be able to download a low-resolution PDF or will not be able to download the file at all, until it has been approved.