BrandMaker.com - Workflow: cross-media ad generation with BrandMaker
1 – Central creation of the advertising spot: the agency creates an advertisement in collaboration with the central marketing department.
2 – Uploading the spot: the agency or the central marketing department uploads the spot using BrandMaker. If the local partner trailers are produced by the marketing department, these can also be imported into BrandMaker.
3 – Spot approval: the central marketing department checks the advertising spot and approves it for local use.
4 – Customizing the spot: marketing staff and local partners, such as dealers, local offices and branches connect their desired customized trailer or extension to the spot.
5 – Checking the multimedia file: BrandMaker automatically creates the finished multimedia file, making it possible for the dealer to play it back in order to check it over.
6 – Delivery to recipient: BrandMaker is used to send the finished spot to radio and TV stations, cinemas, IPTV service providers, or other providers for activation.