BrandMaker.com - Functions of the Media Pool: Efficient Digital Asset Management (DAM) with BrandMaker
 |  | Central source for all media objects |
- Management of all image file formats, audio and video files, PDF and Adobe® InDesign® and QuarkXPress® documents as well as MS Office files, e.g. PowerPoint presentations and Word documents
- Media objects can be made available in the Media Pool for a variety of different internal and external user groups
 | | Quick and targeted access |
- Detailed searches allow you to limit search results in accordance with a broad range of criteria, such as key words, file size, image and document formats, approval requirements etc.
- Your company determines the structure according to which the media objects will be filed. For example, a "folder structure" assists in targeted navigation and locating topic- or area-specific material
- The customer's administrator can set up and configure the structure of contents
- In addition to individual imports, it is also possible to include complete folders, indices and CDs/DVDs at once in the form of a mass import
- BrandMaker automatically reads out the meta data of the media objects during the import process, and files it
- Access to structured and centrally definable key words for standardized storage of information
- Automatic duplicate check to prevent redundancies
 | | Downloads, conversions and approvals |
- Automatic conversion of files into the right format, for example Web, PowerPoint or professional print
- Conversion from Adobe® InDesign® and QuarkXPress® documents into PDF format
- Image processing directly in the Media Pool prior to download, e.g. selection of an image section, adaptation of colors or scaling, insofar as is permitted by user rights and image settings
- Preview for all media types - including films, PowerPoint presentations and InDesign® or QuarkXPress® files
- Sending media directly from the Media Pool as an e-mail attachment or download link.
- Documentation of individual media use and statistics.
 | | Licensing and approval management |
- Stores detailed licensing information and use rights to protect the company from non-authorized use.
- Storage of media validities to limit duration of usage and automatic deactivation of download options following the expiry of the validity period.
- Automated approval processes for media which can only be used with explicit permission, and protection of these media via watermarks.
 | | Team Rooms and Rights |
- Closed sub-areas for the integration of different departments, divisions or business segments in order to allow each to administer its own media objects independently from the other
- Ideal for integrating different agencies so that the latter can also directly upload new media
- At the same time, all media assets are available on a central platform, so that redundancies can be prevented and synergies utilized
- Comprehensive rights and role concept for different use scenarios and user groups
- Option to set up a public area for media access without login, e.g. on the website
