BrandMaker.com - Managing events successfully with the Brand Management System BrandMaker

“Gathering all project participants and service providers around a single table for coordination would take months. No wonder things are forgotten sometimes.”

Company X is planning an extensive exhibition booth on a very important trade show. For the planning and coordination, the company uses the BrandMaker module Event Manager. The employee in charge of the trade show enters the event in the Marketing Planner. Therefore, she states the specifications for the trade show and invites all the participating parties of Company X for the organisation. In the following step, the responsible employees get automatic notifications about the new event.

In the next step, the employee is planning the budget for the trade show. Some budget parts need to be approved by her superviros. The approval process is supported by automatic notifications in BrandMaker as well.

For the detailed planning, she consults her specialist colleagues from other departments. For the booth builder, she only needs to create the concept for the booth. He later on receives a pdf-file with all the relevant background data. Meanwhile the colleagues, plan the materials and furniture as well as exhibits and reserve them via BrandMaker from the stock. Moreover, they assign the roles and duties during the show in the service plan provided by BrandMaker set up the detailed event program, in which they can enlist the registered special customers. An appropriate catering may also be reserved in the tool. The responsible employee controls her colleagues' planning and gives approvals after review.

The invitation mailings for customers and special trade show flyers are created with the help of the module Media Management. Customer contact form and sweepstake cards can be directly configured and ordered in the module Event Manager.

The ticket management is also handled within the Event Manager module. Suggestions for press releases and texts are submitted to the BrandMaker system, so that an easy and stringent creation of texts for the press and trade show materials can be guaranteed.

To assure an overview of all current activities, the employee continuously controls the automatically generated checklist within the Event Manager. The checklist itself is completed by the organisation team. Also, a PDF-report can be printed to take along to the trade show that includes all relevant data.