BrandMaker.com - The Brand Management System BrandMaker allows slight and significant controlling
“We have no statistics about the local activities. We are not even able to say, if one of our ad motives was ever used by our local dealers.”
Company X operates across Germany with more than 250 sales partners, who are promoting and selling the product range of the company.
For a consistent and CI-conform brand appearance at the POS, the company creates several Marketing concepts per year that should be implemented by the decentral partners.
To provide the campaign information to the local dealers, the company is using the module Marketing Planner that - centrally maintained by the marketing department - guides the partners through the arrangement and implementation of activities. The different ads and printed materials are created by the sales partners via the Media Management module. For the download of media objectives by the sales partners, the Company X provides them access to the BrandMaker “Media Pool”.
The management of Company X has high interest in receiving feedback about the campaign participation rate and the promotion effort made by the sales partners. Some local activities are financially supported by the headquarters, which makes it extremely important for the company to get to know how the partners used their co-op payments.
For this purpose, company X is using the statistics provided by BrandMaker. The module identifies all locally performed activities and the marketing employees get campaign-specific reports at the klick of one button. Information such as “which ad draft was used by the partners extremely often” or “which partners joined the campaign” emanate from these reports. It’s even possible to find out which media objects were downloaded the most frequently.
Company X uses all this information to check its partners' motivation and as the basis for a performance-based bonus at the end of the year. The particularly easy to handle software interface supports the central marketing employees in this process and allow for a quick and effortless handling of the reports.
For a consistent and CI-conform brand appearance at the POS, the company creates several Marketing concepts per year that should be implemented by the decentral partners.
To provide the campaign information to the local dealers, the company is using the module Marketing Planner that - centrally maintained by the marketing department - guides the partners through the arrangement and implementation of activities. The different ads and printed materials are created by the sales partners via the Media Management module. For the download of media objectives by the sales partners, the Company X provides them access to the BrandMaker “Media Pool”.
The management of Company X has high interest in receiving feedback about the campaign participation rate and the promotion effort made by the sales partners. Some local activities are financially supported by the headquarters, which makes it extremely important for the company to get to know how the partners used their co-op payments.
For this purpose, company X is using the statistics provided by BrandMaker. The module identifies all locally performed activities and the marketing employees get campaign-specific reports at the klick of one button. Information such as “which ad draft was used by the partners extremely often” or “which partners joined the campaign” emanate from these reports. It’s even possible to find out which media objects were downloaded the most frequently.
Company X uses all this information to check its partners' motivation and as the basis for a performance-based bonus at the end of the year. The particularly easy to handle software interface supports the central marketing employees in this process and allow for a quick and effortless handling of the reports.