BrandMaker.com - BrandMaker at DekaBank

BrandMaker at DekaBank

"With BrandMaker, we benefit from a comprehensive end-to-end solution for our marketing and communication. The Media Pool is our central platform for all media assets and shortens searching times while at the same time assuring the quality of the media used. The web-to-print module optimizes our media production workflows and considerably enhances process efficiency. The Marketing Planner will further optimize our complete campaign planning and execution."

Olaf Nolting, Director of Electronic Sales Services, DekaBank

DekaBank, central asset managing corporation for the financial group of the German Savings Banks Finance Group, has decided to build a central marketing and media asset management platform based on BrandMaker. The objective of the web-based marketing software is to optimize the processes of media creation and management and to efficiently provide quality-assured and individualized advertising materials to the sales partners on the side of the Savings Banks Finance Group. For this purpose, the DekaBank Group has decided to implement the BrandMaker modules Media Pool, Media Management as well as the Marketing Planner:

• Media assets are now managed within the BrandMaker Media Pool. It is the central media database for all of DekaBank’s brand assets and marketing documents and provides a broad variety for the simple and intuitive system use: For all files, a preview is generated automatically, they are converted into the required file format and the Media Pool Connector allows for the local editing of DTP-files and subsequent file update in the database without any additional process steps.
• In the next step, the web-to-print module Media Management was implemented for the web-based individualization of printed media. The solution at DekaBank both uses the QuarkXPress® Server and the Adobe® InDesign® Server for PDF creation. Templates available in BrandMaker can thus be edited and individualized for any local branch of the German Savings Banks Finance Group with just a few clicks and distributed via BrandMaker as a printer-ready PDF file.
• The third step encloses the BrandMaker Marketing Planner: It provides a central planning tool for all planned marketing activities so that marketing professionals at DekaBank have access to the current status of all planned measures at any time. From the Marketing Planner, users have direct access to the Media Management and the Media Pool.