BrandMaker.com - BrandMaker at Domicil
„We searched the internet for the proper marketing planning software solution and sent inquiries to several providers. During our research, we quickly recognized that there was only one marketing planning software in the German marketplace to exactly fit our requirements: BrandMaker.”
Nadine Werkmeister, Domicil Möbel GmbH
The furniture specialist Domicil Möbel GmbH sells its collection in 22 furniture stores across Germany as well as in Vienna, Austria, and Sofia, Bulgaria. To keep the overview of all ongoing measures, campaigns and the corresponding budgets, Domicil Möbel was looking for a central marketing planning software. Besides the fact that it should enhance clarity and transparency across the marketing organization, the tool also had to be easy to handle, enable to teamwork and provide a comprehensive set of export and reporting functionality.
Since February 2008, Domicil Möbel has been using the BrandMaker Marketing Planner as a Software-as-a-Service solution. The decision to move on with BrandMaker and no other solution was made due to the fact that BrandMaker Marketing Planer extensively supports marketers in the planning, execution and evaluation of marketing campaigns as well as in the budgeting process. Furthermore, the BrandMaker Marketing Planner was immediately applicable for Domicil due to its excellent usability and instant availability as SaaS-application.
BrandMaker provides noticeable support to the marketing organization at Domicil Möbel when planning, budgeting and executing their activities. It provides comprehensive functions for:
- The planning of all activities for the complete 24 Domicil furniture stores (from adverts and mailings, radio campaigns and press releases up to events and POS promotions);
- Budget management and cost tracking;
- The automatic generation of detailed reports, as PDF or MS Excel files by the click of a button;
- On-demand management reports about the planning and budget status for the group’s CFO at any time;
- Central data management for ideal teamwork.