BrandMaker.com - BrandMaker at Gruner + Jahr EMS

BrandMaker at Gruner + Jahr Electronic Media Sales

"BrandMaker helps us to save a lot of time and money when creating our print and e-mail newsletters. THe process is ideally designed and the handling of the tool is really easy.“ Alexander Gruendel, Director Marketing G+J Electronic Media Sales GmbH

The G+J Electronic Media Sales GmbH is the promoter of Gruner + Jahr’s electronic Medias. Gruner + Jahr is situated in Hamburg, is Europe’s largest publishing house and provides its customers a high-class media portfolio for online-promotion, mobile advertising and digital TV. Using a newsletter, G+J informs its customers frequently about current offers for advertising possibilities within the electronic medias in the portfolio of G+J.

The company was in search of a high-performance tool that optimized the creation of e-mail and print newsletters: The newsletter should be personalized and automatically sent to a large number of addressees. For the print newsletter it was important to design a smooth publishing-process.

The direct communication of the G+J EMS marketing was to be optimized qualitatively, too: a consistent performance and a CI-conform realization of the newsletter was therefore a central requirement.

Statistic tools should provide the possibility for employees to evaluate the direct marketing success.

G+J decided in favor of an implementation of BrandMaker as platform for cross-media direct-marketing, because the solution was covering all requirements for an optimal process creation. The easy handling of the user interface was an additional criterion that spoke for an implementation of the system.

The company is satisfied with its BrandMaker solution:

• The e-mail newsletters are designed on the base of drafts. The newsletter has to be filled simply with the new contents. The individualization is happening automatically on the basis of the imported address data.
• The print newsletters are also filled with current contexts. BrandMaker creates out of it a PDF that is ready for print.
• The quality of the layout is secured by BrandMaker and a CI-conform creation of the newsletter is guaranteed.
• The saving-potential of time and money was optimized due to the automatic creation process of both newsletters.
• The statistic section allows a complete tracking of the newsletter’s success and provides the best possible focusing of the mailings on the target group.