BrandMaker.com - BrandMaker at the Commerzbank AG
 |  | "Our BrandMaker solution has brought the communication between the central sections as well as with our media producing decentral units to a common, up-to-date and quality proofed base. Our marketing capacity has increased considerably."
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The Commerzbank was in search of a solution to simplify their central and local communication via their local branches. At the same time, the tool was to ensure that all communication is consistent with their Corporate Design. Moreover, the Frankfurt head office wanted to gain more information about the local communication acitivties that were going on at the branches, “outside” the headquarters.
The decision was made in favour of BrandMaker due to its flexible adjustment options to exactly fit for the customer and its technically excellent platform basis. Besides, BrandMaker provided an unproblematic integration of third-party marketing service providers and creative agencies, which was an important selection criterion for the Commerzbank AG.
Within short, BrandMaker achieved excellent results in the marketing and communication departments of Commerzbank:
- The users’ acceptance of the system exceeded all expectations. The user-friendly interface and screens design of the modules, specifically adjusted to the bank’s requirements, contributed enormeously to the rapid acceptance.
- The effort and time needed for media creation was significantly shortened for the BrandMaker-supported processes.
- The CD-accordance of the medias that were created with BrandMaker, for instance for the business cards, is 100 % guaranteed.
- The communication between head office and the media users of the local branches was intensified. Due to BrandMaker, the head office meets local need for marketing media and activities more exactly.
- There is now more transparency and clarity about the overall picture of implemented communication measurements.