BrandMaker.com - Integrated Brand Management Process

Phone:+49 721 2012 519-40

Fax:+49 721 2012 519-98

04.02.2008 | München, Haus der Bayerischen Wirtschaft
Key factors in the integrated brand management process – Dialog with top performers

The immense significance of a stringent Brand Management process for the success in business is mainly known but rarely implemented. In practice in fact it poses a challenge for many marketing persons in charge.

The lectures will give new insights about the way of the Integrated Brand Management Process and reports about the performances of a study conducted with 110 brand companies.

More information:
www. markenmanagementprozess.com