BrandMaker.com - Web Seminar: Media Assets

07/08/2009 | 10:30 to 11:45Uhr
Web Seminar: “The Google-Effect: Strategies for Efficient Media Asset Management“

How come that searching for a certain image at times engages various marketing employees for several minutes, sometimes even hours and in the worst case doesn’t even lead to a result? And how can this happen in the modern digital age of Google & Co., that manage to deliver answers to the most complex questions in just fractions of a second?

Mirko Holzer, CEO of BrandMaker, will discuss this question in the Web Seminar “Strategies for Efficient Media Asset Management” and point out possible solutions for a higher level of transparency, quality and efficiency when managing digital assets in the corporate organization. However, he will not only speak about the brave new world of Digital Asset Management but also give tangible advice to his audience how to get there.

• Would you like to use your existing stock of media objects, images, documents etc. as efficiently as possible?

• Do you aim at investing your marketing team’s better than in the manual quest for and review or approval of marketing materials?

• Are you interested in knowing what to consider when using a software for Digital Asset Management and how you get your own “Google” for marketing?

While the central storage of digital marketing assets – logos, images, graphics, documents, presentations and so on – is the declared objective in many companies, in reality there are often a tremendous lack in transparency and lots of manual tasks in media creation, management and review workflows. Still, in times of Google, the demand to find the media object needed by just one click of the mouse is not exaggerated.

Consequently, what can companies do when thinking about the consequent centralization of the media assets? Which objectives can be reached by solutions for Digital Asset Management? How are such systems implemented? And what do such systems look like in practice?

Mirko Holzer, CEO of BrandMaker, will introduce you to the field of Digital Asset Management and point out how it supports the marketing organization to achieve more efficiency, better quality and shorter time-to-market cycles. Learn, how a Digital Asset Management System is rolled out in the organization, get to know a practical example in a live demo and find out how to permanently realize potentials to increase efficiency by the use of appropriate marketing software.

To register for the web seminar, please go to: Web Seminar Media Assets

Date: Wednesday, 07/08/2009, 10:30 – 11:45
Event host: Michael Leander Nielsen, Markedu
Speaker: Mirko Holzer, CEO of BrandMaker GmbH
Seminar language: German
Please register by: 07/01/2009

This web seminar is a complimentary service provided to you by BrandMaker.