BrandMaker.com - BrandMaker Mirrored by the Press - Press Review
| 03/05/2010 | Which software do marketers need? | |
 | absatzwirtschaft, Issue 3, 2010 | |
| 02/19/2010 | To exploit the valuable treasure of images | |
 | SKR - Die schweizerische Kommunal-Revue, Issue 1, 2010 "Our products simplify life" - this is the motto of the Stadtwerke Karlsruhe. The Stadtwerke, with more than 1,100 employees, have also made the own working life a piece easier. Read in the topical issue of the SKR, how the web-based media data bank BrandMaker Media Pool comprehensively supports the utility company in the management and administration of it's marketing materials and simultaneously guarantees the quality of the communication in all canals. | |
| 12/07/2009 | Trump card flexibility | |
 | manage it, Issue 11-12, November-December 2009 Budget cutbacks and zero-base-budgeting require permanent up-date of planning in the marketing departments. Concurrently, it's necessary to allocate the existing budgets as porfitable as possible in order to achive the optimal success in marketing. Ain't no easy task. The application of marketing software, especially marketing planning software like BrandMaker, can be at this helpful. Read more in the latest issue of the manage it. | |
| 11/27/2009 | No chance for time stealers | |
 | prokomREPORT, Issue 3rd quarter 2009 While process optimization found it's way into other business areas years ago, the marketing has to date been surrounded by the nimbus of creative chaos. Marketers still struggle with the standardization and automation of processes. Thereby is marketing process optimization no barrier for creativity. Read in the latest issue of the prokomREPORT how process optimization creates more space for creativity.  Download PDF (1,62 MB) | |
| 11/23/2009 | Advertising from the automate | |
 | marketingprofile, Issue 10/09/2009 | |
| 11/16/2009 | More customer proximity with local advertising | |
 | AMC Magazin, Special Issue 11/2009 | |
| 10/30/2009 | Marketinglabor implements BrandMaker | |
 | Magazin der Hochschule Karlsruhe, Issue 60 | |
| 07/27/2009 | More room for creativity | |
 | Karlsruher Wirtschaftsspiegel, No. 52, 2009/2010 Creativity and efficiencyare the main focus of the 52nd issue of the "Karlsruher Wirtschaftsspiegel", a Germanpublication about the business location Karlsruhe. The business magazine demonstrates the creative potential of the city and also its creative companies. BrandMaker - the revolutionary expert for Marketing Process Optimization is part of this issue.  Download PDF (305 KB) | |
| 07/23/2009 | Easier is better | |
 | Werben & Verkaufen, Issue 30/2009, July In the current issue of the W&V, Florian Allgayeranalyzes how marketing can be more efficient and also save money by simplified workflows. BrandMaker is used as software example for marketing prozess optimization. Download PDF (1,33 MB) | |
| 07/01/2009 | No chance for time killers! | |
 | Webselling, Issue 04/09 July-August Webselling Magazine has picked up the BrandMaker Focus Paper on Marketing Process Optimization (PDF, 190 KB) and gives advice on how to avoid time killers in marketing: with effective time management and the right software. | |
| 06/15/2009 | Do not underestimate the advertising success via innovative channels! | |
 | Initiative Mittelstand, Interview | |
| 06/04/2009 | Web-to-Print-Trends | |
 | Deutscher Drucker, No. 18 The magazine Deutscher Drucker reports in its current issue about the news and trends of Web-to-Print solutions. One of the presented solutions is the latest release of the Marketing Resource Management Software BrandMaker 4.8. The enhancements in BrandMaker 4.8 especially affect the Media Pool and the Web-to-Print Module, the latter of which now contains a convenient live preview. | |
| 05/29/2009 | Focus on the Brand | |
 | prokomREPORT, Issue 2nd quarter 2009 Mirko Holzer, CEO of BrandMaker, explains how Brand Management-Portals support a successful brand alignment and states the major criteria for the successful use of brand management portals. | |
| 04/20/2009 | Systematic Marketing | |
 | Möbelmarkt, Issue 04/09 The marketing department of Domicil Möbel plans and optimizes its marketing processes with the web based Marketing Planner by BrandMaker. The furniture trade company sees itself well prepared for complex tasks in the field of marketing. Read more about the use of the BrandMaker Marketing Planner at Domicil Möbel in the current issue of Möbelmarkt. | |
| 01/29/2009 | Goodbye sadness | |
 | IT-MITTELSTAND, Issue 1-2/2009 Through the expansion and the growth of Domicil Möbel - actually 24 furniture stores in Germany, Austria and Bulgaria - MS Excel | |
| 01/22/2009 | Print & Agency | |
 | Publishing Praxis, Issue 1-2/2009 Publishing Praxis, the business journal for digital workflow and media production, reports in the current issue about the new solution BrandMaker Print & Agency, which is intended for creative agencies, prepress companies and media and print service providers. The ASP solution provides the suppliers the possibility | |
| 01/12/2009 | Excellent business ideas from one of Europe's most innovative regions | |
 | IHK economy, No. 1/2009 The current issue of the chamber magazine reports about the award "CyberChampions" - awarded on a yearly basis to companies from hightech industries, which excel by a particularly high innovative drive, | |
| 12/17/2008 | Web 2.0 technology | |
 | geldinstitute, Issue December 2008 BrandMaker is the only web-based MRM solution in the marketplace covering the complete marketing processes in banking. Thus, BrandMaker fulfills the specific needs of financial service providers. By switching to the AJAX-Framework, BrandMaker has now further enhanced user interface. Read more in the current issue of geldinstiute. | |
| 11/19/2008 | Web-based Marketing Planner | |
| direktmarketing, Issue October 2008 BrandMaker offers the web-based "BrandMaker Marketing Planner" to support marketing planning, budgeting, conversion and evaluation of own marketing campaigns and activities. | |
| 10/17/2008 | Put to the Test | |
 | Markenartikel, Issue September 2008 Markenverband, bdvb, BrandMaker und Brand Rating asked 110 marketing responsibles, managing directors and marketing leaders about the challenges of the brand management process. You find the result of this study in the current issue of Markenartikel. Download PDF (1,3 MB) | |
| 09/04/2008 | Save Money with Marketing Software | |
 | W&V, Issue September 2008 The
current issue of Werben & Verkaufen is all about optimized
marketing processes via special software. Also BrandMaker is
represented and presents on the basis of case examples its marketing
software. | |
| 08/20/2008 |  | Work Flow and IT in Harmony |
 | | More and more but smaller project budgets make agencies optimize their business processes to increase productivity. Business-Process-Management solutions will now bring the required time savings that will allow creatives to find new ideas. The magazine PR Report presents in its latest edition several leading BPM applications like the BrandMaker Marketing Planner that is already available at a price of 9,90 € per month. |
| 07/14/2008 | | Postmaster magazin - Outputmanager as advertising production coordinator |
| | The Postmaster magazin - trade publication for paper and package - presents in its current edition how print advertising materials can be printed with the Web-to-Print module by BrandMaker per click. |
| 6/12/2008 | dipnews - Brand Awareness | |
 | | BrandMaker exhibits solutions in the field of media management and Web-to-Print at the most important and world's largest fair for the printing and media industry. |
| 05/07/2008 | | novum - The Yin and Yang of the Media |
 | Print lives. This is the quintessence of the article "The Yin and Yang of the Media" in the latest edition of novum. Printmedia simply have to meet new requirements. New developments like the Web-to-Print module by BrandMaker satisfy this very requirements. | |
| 04/17/2008 | | Deutscher Drucker - Create marketing materials more cost-effectively |
 | | To guarantee a cost-effective production of advertising materials and CI-conform communication, Aktion Deutschland Hilft handles its creation of marketing materials with Brand Maker, too. Already in the last year the organization decided in favor of the BrandMaker application Media Pool. |
| 04/17/2008 | | The Seybold Report - The Maturing of Web-to-Print |
 | | Web-to-Print has become an important factor in business and production. First-generation Web applications for specifying and customizing print output are being overtaken by new, more intuitive applications. The Seybold Report describes the maturing of Web-to-Print and presents several Web-to-Print applications. Also BrandMaker is among the featured systems. |
| 04/11/2008 | | Druckspiegel - Is Web-to-Print the next DTP-Revolution? |
 | | Druckspiegel reports in a special edition about the various Web-to-Print applications and the opportunities and advantages that come along with them. BrandMaker is one of the presented solutions. |
| 04/11/2008 | | bdvb aktuell - Put to test: Do companies have control about their brand management process? |
 | | A study conducted by bdvb, Markenverband, BrandMaker and Brand Rating shows that consequent branding is only realized by few companies. |
| 03/26/2008 | Publishing Praxis - Simple Web-to-Print 2.0 | |
 | The publishing-focused magazine Publishing Praxis features future-oriented web-to-print solutions with innovative portal and workflow components, including BrandMaker with its web-to-print and workflow solution. | |
| 03/17/2008 | Deutscher Drucker - No Limits with Web-to-Print | |
 | The print-technology focused magazine Deutscher Drucker presents BrandMaker, among other systems, as web-to-print solution that sets no limits regarding its scope and functions. | |
| 03/14/2008 | absatzwirtschaft - It’s all about smooth cooperation | |
 | | The brand management survey conducted by Markenverband, bdvb, Brand Rating and BrandMaker unveils that brands could be more successful on the market if cooperation and communication in companies were better. The decisive gap that obstructs brand success lies between strategy and controlling. |
| 03/14/2008 | absatzwirtschaft - Bye-bye good feeling | |
| | EnBW has turned out as Top Performer in the brand management process – the tools provided by Brand Rating and BrandMaker support EnBW’s marketing organization in the fields of brand strategy and marketing execution. |
| 02/19/2008 | Druckspiegel - Versatile Web-to-Print | |
 | | The solutions of BrandMaker offer the possibility to connect Marketing processes to print processes. |
| 02/14/2008 | prepress - World of Print | |
 | The Publishing and Printing-focused magazine reports about the Fourth German Web-to-Print Forum and the presentation held by Olaf Nolting, DekaBank, about BrandMaker. | |
| 02/04/2008 | | Publishing Report |
 | The Publishing Report 2008 reports about quality-assured and efficient communication with BrandMaker at the DekaBank. | |
| 11/27/2007 | Markenartikel | |
 | The brand-focused magazine presents the results of a study on the Brand Management Process, commonly conducted by pi-consult and the German organizations Markenverband, bdvb and BRAND RATING. | |
| 11/23/2007 | Druckspiegel | |
 | The web-to-print-oriented publication “Druckspiegel” reports about the Roadshow “Management-Exkurs Marketing-Prozess-Controlling”, with BrandMaker being presented as powerful Web-to-Print System. | |
| 10/26/2007 | bdvb aktuell | |
 | The German business organization bdvb reports about the Brand Management Process study conducted together with pi-consult, BRAND RATING and Markenverband. | |
| 09/07/2007 | Druck&Medien | |
 | The Publishing-focused publication reports about the functions and application fields for web-to-print and about the BrandMaker implementation at the DekaBank. | |
| 09/03/2007 | direkt marketing | |
 | The marketing publication presents the result of a study conducted by pi-consult with the University of Pforzheim, Germany, and portrays BrandMaker as solutions for comprehensive marketing planning. | |
| 02/15/2007 | marketing journal | |
 | The marketing publication presents a comprehensive case study article about BrandMaker at the Commerzbank. | |
| 01/15/2007 | Druckspiegel | |
 | The publication features the web-to-print process with BrandMaker and concludes that web-to-print is teamwork, integrating company, agencies and printing service providers into one workflow. | |
| 01/02/2007 | versio! | |
 | The publication for marketing and communication reports about Commerzbank’s presentation of BrandMaker at the leading web-to-print event in the DACH region, the “Web-to-Print Forum”. | |
| 10/25/2006 | Publishing Report | |
 | BrandMaker supports decentralized communication workflows and creates a common base for up-to-date as well as quality-assured marketing. Publishing Report portrays the solution in place at Commerzbank. | |
| 02/01/2006 | VALUE | |
 | The marketing publication VALUE reports about Brand Management with BrandMaker and its benefits for marketing, PR, Sales and external partners. | |
| 01/05/2005 | PAGE | |
 | PAGE compares Digital Asset Management Solutions and presents three case studies about the benefits of Marketing Process Optimization, including BrandMaker. | |
| 11/26/2003 | Publishing Praxis | |
 | The publishing-focused magazine portrays the BrandMaker solution in place at the globally active pharmaceutical producer Boehringer Ingelheim. |
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