About BrandMaker

BrandMaker enable enterprise sales and marketing teams to engage better with prospects and sell more product. By improving lead nurturing and conversion, BrandMaker ensures 100% of sales leads are qualified, thereby increasing sales productivity.

BrandMaker solutions combine the ability to effectively deliver customized messaging and materials with market-proven best practices, a structured nurturing process, and sophisticated machine learning to help teams optimize all customer interaction.

Our customers

More than 300 enterprise customers with more than 300,000 users in nearly 100 countries use Brandmaker to support their communications and marketing efforts.

Customers include AkzoNobel, Audi, Bayer, Butlers, Carl Zeiss, Commerzbank, DB Schenker, Ernst & Young, GLS, Hewlett Packard, HRS, Humana, Kyocera, Maybank, MetLife, Michelin, Oerlikon, Qiagen, Pandora, Roche, Otto, MADELEINE, SEW Eurodrive, UBS, Volkswagen and ZF, among others more

What analysts say about BrandMaker

Named as a Magic Quadrant Leader by Gartner, BrandMaker is dedicated to the development of marketing enterprise technology. Leading analysts consider BrandMaker to be one of the fastest growing service providers in the worldmore

Locations and partners

Headquartered in Karlsruhe, Germany, Brandmaker has a worldwide partner network and regional offices in the United States and several European countries.

Brandmaker has close working relationships with distribution and implementation partners who create additional benefits for our customers thanks to their local proximity and specific industry knowledgemore

Working for BrandMaker

With more than 185 employees, Brandmaker is comprised of a committed and capable team of innovators with a background in marketing and IT. Employees have the space to grow and develop their ownmore

Mirko Holzer, CEO


BrandMaker was founded in 1999 by Mirko Holzer and Sven A. Schäfer. Today, CEO Mirko Holzer leads the company together with COO Robert Gratzl, supported by a management team of experienced industry experts. BrandMaker Inc. in the U.S. is managed by Bill McInerny, a pioneer of marketing technology in the American market. more