Management team

Mirko Holzer, CEO

Mirko Holzer, Chief Executive Officer, General Manager

Both prior and during his studies in computer science at the University of Karlsruhe, Mirko Holzer had been involved in projects to develop individual software. In 1999 he founded what would become today's BrandMaker GmbH together with Sven A. Schäfer. Since then he has focused on the topic of Marketing Process Optimization and Marketing Resource Management.

Robert Gratzl, COO

Robert Gratzl, Chief Operations Officer, General Manager

Before joining BrandMaker, Robert Gratzl was Managing Director and General Manager EMEA of Citrix's European SaaS Division. Prior to that, he was CEO of Netviewer AG and Chief Financial Officer of AG where he played key roles in the success stories of both companies. At BrandMaker, Gratzl's responsibilities at board level focus on the areas of Professional Services and Development as well as Finance and Administration.

Sven A. Schäfer, Principal Product Expert

Sven A. Schäfer, Principal Product Expert

Sven A. Schäfer studied computer science at the Technische Hochschule in Karlsruhe. After founding various companies, including BySy Productions and, he founded what would become BrandMaker GmbH in 1999 together with Mirko Holzer. Sven A. Schäfer has laid the essential technical foundations for the development of the BrandMaker products.

Stephan Nobs, CMO

Stephan Nobs, Chief Marketing Officer

Stephan, who is a native of Switzerland and qualified business economist, started his career in marketing as a product manager at Beiersdorf. Prior to joining BrandMaker, he co-founded and developed Assetlink Europe, which was purchased by the SAS Institute. At SAS, he was responsible for business development in the SAS Customer Intelligence division. Before that, Stephan was Managing Partner at one of Europe's leading brand consultancy firms.

Kazim Yildirim, Vice President Finance & Administration

Kazim Yildirim, Vice President Finance and Administration

Kazim Yildirim brings many years' experience in the software industry to the company. He has been Vice President Finance and Administration at BrandMaker GmbH since March 2011 and has proven expertise in the areas of finance and controlling, as well as business intelligence and data warehousing. He also has extensive project experience in the establishment of internal business systems and processes. Formerly, Kazim Yildirim was employed by Netviewer / Citrix Online Germany.

Bill McInerny, CEO BrandMaker Inc.

Bill McInerny is a true pioneer of marketing technology in the American market. Prior to BrandMaker, he was co-founder, president, and COO of MarketingCentral - one of the first U.S. vendors in the area of Marketing Resource Management - where he accompanied 800+ customer implementations of SaaS MRM solutions. Earlier in his career, Bill served Vice President Marketing at CAS Americas, Vice President Sales at Interactive Solutions and Vice President Sales & Marketing at Sirius Systems.