Karlsruhe, February 14th, 2012 +++ BrandMaker, the leading provider of Marketing Resource Management (MRM) software in Europe, has been positioned in the Leaders Quadrant of the “Magic Quadrant for Marketing Resource Management” by Gartner, Inc.¹ Gartner is among the world's leading technology analysts.

„The MRM market continues to mature,” says Mirko Holzer, CEO of BrandMaker. “We believe that we as an MRM specialist are in the Leaders' Quadrant demonstrates the significance of this new type of enterprise software. We feel the fact that Gartner has positioned us in the Leaders Quadrant confirms the outstanding success of BrandMaker and underscores our position on the MRM market.” As the European market leader, BrandMaker continues to experience strong corporate growth. “Our position with Gartner is a great motivator for us and at the same time offers optimal conditions for continuing our worldwide expansion”, adds Holzer.

For its Magic Quadrant, Gartner arranges solution providers based on their “ability to execute” and the “completeness of their vision”. Gartner analysts examined the MRM solution providers using in part the weighted criteria products and service, overall viability, market responsiveness and track record, customer experience, sales execution and pricing, marketing execution and operations.

¹ Gartner, "Magic Quadrant for Marketing Resource Management" by Kimberly Collins, January 30, 2012.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About BrandMaker
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999 as pi-consult GmbH, the company has operated as BrandMaker GmbH since 2009; it focuses exclusively on the development and marketing of demanding software solutions for the marketing communication of medium-sized and large organizations. BrandMaker is headquartered in Karlsruhe and employs approximately 170 people. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes operative marketing easier, and significantly increase productivity in marketing. Among other things, there are BrandMaker modules for the realization of brand portals, software-supported marketing planning, media asset management, the automated creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. As a subsidiary headquartered in Atlanta, Georgia, BrandMaker Inc. supports and exploits the American market.

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