Karlsruhe, March 02, 2010 +++ BrandMaker announced today its position in the „Magic Quadrant for Marketing Resource Management” conducted by one of the world’s leading industry analyst firms Gartner, Inc.. ¹ The Gartner Magic Quadrant positions vendors based on their “ability to execute” and their “completeness of vision”. According to the analyst firm, vendors are assessed on weighted criteria in these two categories, including product and service, overall viability, sales execution and pricing, market responsiveness and track record, operations, marketing understanding, offering strategy and business model. “We consider our placement in Gartner’s Magic Quadrant for Marketing Resource Management as a recognition of BrandMaker’s verifiable success in terms of optimizing marketing workflows”, says Mirko Holzer, CEO of BrandMaker. “Being Europe’s largest provider of MRM systems, we behold the creative supply chain throughout holistic. Thus, it’s more economic for clients to operate with an integrated solution than be obliged to create an interface or system integration for each process steps. Additionally, a completely rounded solution is much more user-friendly and substantially increases the acceptance of operators.”

The web-based MRM solution BrandMaker modularly covers the entire marketing processes – from planning, budgeting and support of all creative processes such as briefings, service provider governance, review management and Media Asset Management via workflow management, media production and distribution e.g. employing Web-to-Print or Web-to-Web through to reporting and controlling. In 2009, BrandMaker completed its MRM solution suite by launching the Job Manager, a central module for job administration and project and workflow management. Using the Job Manager even most complex marketing production jobs such as collateral production, promotion or market research jobs can be carried out easy, efficient and transparent – from obtaining an offer right through to creation. With its holistic approach BrandMaker was able to convince several large cross-industry enterprises including the Commerzbank and DekaBank in the financial sector, Tirol Werbung from the tourist business, the energy provider EnBW or the international accountancy firm Ernst & Young.

[1] Gartner, “Magic Quadrant for Marketing Resource Management“, by Kimberly Collins, February 19, 2010.

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2010 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 145 people throughout Europe. The software company is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system BrandMaker which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via Web-to-Print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-zeitmaschine.de). Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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