Karlsruhe, February 9, 2011 +++ BrandMaker GmbH, Europe’s leading supplier of Marketing Resource Management (MRM) software, has been positioned in the Visionaries quadrant of the "Magic Quadrant for Marketing Resource Management“ by Gartner, Inc., one of the world's leading technology analysts.¹

"That Gartner has included us in the Visionaries quadrant for Marketing Resource Management we believe confirms the proven success of BrandMaker and affirms our approach in the MRM marketplace," according to Mirko Holzer, CEO of BrandMaker. "We have been the dominant MRM provider in Europe for several years and we are now ready to leverage that success with expansion into other geographies, in particular North and South America, in 2011. Our position within the Gartner report is a great motivation for us and at the same time provides good prerequisites for convincing American customers of the capability of our products."

For its Magic Quadrant, Gartner classifies solution providers on the basis of their "ability to execute" and the "completeness of vision." The MRM solution providers are examined by the Gartner analysts in both of these categories - using the weighted criteria product and services, overall impression, sales activities and pricing, market orientation and history of success, operative business, understanding of marketing, offer strategy, and business model.

Holzer continued, “We see the holistic nature of our product honored, as well as the innovation power of our company, which has one of the largest development teams worldwide in the marketing software sector."

A 100% web-based MRM solution, BrandMaker provides a closed-loop system that addresses the entire marketing process in modular fashion - planning, budgeting, workflow and approvals, media asset management, as well as reporting and analytics.


¹ Gartner, „Magic Quadrant for Marketing Resource Management“, by Kimberly Collins, February 1, 2011.


About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2011 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, Germany, is Europe’s leading supplier of marketing resource management (MRM) systems and employs about 150 people throughout Europe. Founded in 1999, BrandMaker is a pioneer in the area of marketing-process optimization. Since 2001, it has been selling its MRM system, also called BrandMaker, which addresses the needs of marketing and communications departments in large, decentralized organizations. BrandMaker is a comprehensive, modular MRM solution that optimizes the entire marketing process chain, removes burdensome aspects of marketing operations, and significantly increases marketing productivity. There are BrandMaker modules for, among other processes, automated ordering of online and print media (the latter via web-to-print), for media asset management, and for software-supported marketing planning and marketing strategy. The second key product is the BrandMaker Marketing Planner SaaS, the first completely web-based marketing planning software system in Germany (www.marketing-planner-online.com).

Among the well-known firms that use BrandMaker solutions in their marketing departments are Commerzbank, DekaBank, Domicil Möbel, Ernst & Young, EnBW, G+J EMS, Opel, and Tirol Werbung.

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