Karlsruhe, September 22, 2011 +++ BrandMaker, Europe’s largest European provider of marketing resource management (MRM) systems has gained the University of East London (UEL) as a new customer. UEL, which has more than 23,000 students from 120 countries is one of the fastest growing universities in the UK. To make corporate marketing procedures more efficient and to consolidate information related to marketing, the London-based university has selected the Job Manager and Media Pool modules from the BrandMaker MRM solution suite. 20 corporate marketing employees and 300 university employees can now access the information in the Media Pool via web browser. In addition to print templates for the university administration and brochures, flyers and advertising leaflets, university personnel now have up-to date quality assured recruitment and course documents as well as marketing materials for individual university departments. “We are delighted that the University of East London, one of the larger universities in Great Britain has chosen our MRM solution. This demonstrates that there are more and more areas in which MRM can be used and also that our solutions are very successful internationally”, emphasises BrandMaker CEO Mirko Holzer.

Using the BrandMaker MRM module Media Pool, UEL’s Corporate Marketing department can bundle, efficiently manage and provide university-wide access to all relevant information and media. With the MRM module Job Manager it is possible to bundle and consistently document all processes related to commissioning, designing and review of advertising materials.

Corporate Marketing works to strengthen UEL's presence and reputation in an increasingly global recruitment market and to achieve the planned growth in numbers of UK, EU and international students. The department achieves this aim through championing the UEL brand through effective marketing and communications, supporting the development of key partnerships locally, and co-ordinating the university's fund-raising activities. In view of the increasingly stiff competition for the best talent, UEL has adopted the MRM system to focus on increasing its marketing efficiency.


About BrandMaker
BrandMaker GmbH, headquartered in Karlsruhe, is the leading provider of Marketing Resource Management systems (MRM) in Europe. Founded in 1999 as pi-Consult GmbH, the company has used the name BrandMaker GmbH since 2009 and focused exclusively on the development and marketing of demanding software solutions for the marketing departments of medium-sized and large organizations. Based in Karlsruhe, BrandMaker employs around 170 employees. The software by the same name is an extensive, modular MRM solution that optimizes the entire marketing process chain, makes marketing operations easier, and increases productivity in marketing significantly. There are BrandMaker modules for the implementation of market portals, software-supported marketing planning, media asset management, the automatic creation of online and print media, as well as centrally-controlled local area marketing.

Well-known companies that use the BrandMaker solutions in their communications and marketing departments include the Dutch retail company C1000, Commerzbank, DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland, UBS, and ZF Services. BrandMaker, Inc., the subsidiary headquartered in Atlanta, Georgia (USA) is responsible for the American market.

About University of East London
The University of East London (UEL) is a global learning community with over 28,000 students from over 120 countries world-wide. Our vision is to achieve recognition, both nationally and internationally, as a successful and inclusive regional university proud of its diversity, committed to new modes of learning which focus on students and enhance their employability, and renowned for our contribution to social, cultural and economic development, especially through our research and scholarship. We have a strong track-record in widening participation and working with industry.

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