Provide centrally, implement locally - the new BrandMaker Franchise Brands Portal

BrandMaker displays its new platform for local area marketing at the DFV-Franchise-Forum

Karlsruhe, April 24, 2012 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, will present a new marketing techno...  

Bayer AG implements brand portal with BrandMaker technology

Marketing Resource Management for Pharmaceutical and Chemical Group

Karlsruhe, March 13, 2012 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems has acquired Bayer AG as a new custo...  

BrandMaker hires Albrecht Strauß as Vice President Research & Development

MRM specialist BrandMaker expands its management team

Karlsruhe, February 27, 2012 +++ BrandMaker GmbH, the leading provider of Marketing Resource Management (MRM) software in Europe, has hired Dr. Albrecht Strauß ...  

BrandMaker is Positioned in the Leaders Quadrant for Marketing Resource Management

Karlsruhe, February 14th, 2012 +++ BrandMaker, the leading provider of Marketing Resource Management (MRM) software in Europe, has been positioned in the Leader...  

With the new IMA technology from BrandMaker, media planning is easier than ever before

Intelligent Media Allocation-Technology: Automating Media Selection Easily

Karlsruhe, December 8, 2011 +++ BrandMaker, the leading provider of Marketing Resource Management (MRM) systems in Europe, is introducing its Intelligent Media ...  

MRM road show exceeded all expectations

Marketing Resource Management warmly received by marketing decision-makers

Karlsruhe, November 3, 2011 +++ Leading analysts predict a breakthrough in the next twelve months for Marketing Resource Management (MRM) as an independent soft...  

University of East London chooses BrandMaker

British university banks on marketing resource management

Karlsruhe, September 22, 2011 +++ BrandMaker, Europe’s largest European provider of marketing resource management (MRM) systems has gained the University of E...  

Marketing global franchise brands locally

BrandMaker cooperates with the Business Community of the Deutscher Franchise-Verbandes e. V.

Karlsruhe, September 14, 2011 +++ BrandMaker, the largest European provider of Marketing Resource Management (MRM) systems, is cooperating with the Deutscher ...  

Rich Media becomes a component of BrandMaker's Marketing Resource Management suite

Tool from DER PUNKT provides MRM users with the benefits of video-based presentations

Karlsruhe, September 8, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, has integrated the Rich Media ...  

BrandMaker and 7Seas agree on cooperation

Content specialist implements continuous processes with Marketing Resource Management

Karlsruhe/Munich, September 2, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, and 7Seas global conten...  

BrandMaker and Across Systems Cooperate

Technology partnership ensures greater efficiency in marketing localization

Karlsruhe, August 24, 2011 +++ BrandMaker, the largest European provider of Marketing Resource Management (MRM) systems and Across Systems, Europe's leading p...  

BrandMaker presents the latest management trends in marketing IT at RoadMap 2011

Nationwide Informational Events for Marketing Decision-Makers in October

Karlsruhe, August 16, 2011 +++ BrandMaker, the leading European provider of Marketing Resource Management (MRM) systems, is staging a road show about marketin...  

Telecom brand congstar selects BrandMaker Marketing Planner

BrandMaker supports campaign planning, budgeting, and performance measurement

Karlsruhe, July 27, 2011 +++ BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, has acquired congstar GmbH, the se...  

BrandMaker announces strategic partnership with gateB of Switzerland

MRM expert BrandMaker continues international expansion

Karlsruhe/Steinhausen, May 26, 2011 +++ At the Marketing Efficiency Forum in Zurich, BrandMaker GmbH, the leading supplier of Marketing Resource Management (M...  

BrandMaker and arvato systems Technologies enter into a strategic partnership

Market leaders in marketing process optimization to cooperate

Karlsruhe, March 15, 2011 +++ BrandMaker, Europe's largest provider of Marketing Resource Management (MRM) systems, and arvato systems Technologies have enter...  

With "Web-to-Mobile" Technology, BrandMaker opens up mobile end user devices for corporate communications

From the brochure to the iPad: an MRM system for all output channels

Karlsruhe, Germany – March 8, 2011 +++ BrandMaker, the largest European supplier of Marketing Resource Management (MRM) systems, will introduce a new technolo...  

BrandMaker names Andreas Dürr Chief Marketing Officer

MRM specialist BrandMaker is on an international growth course

Karlsruhe, Germany - February 23, 2011 +++ BrandMaker, the largest European producer of Marketing Resource Management (MRM) systems, has named Andreas Dürr Ch...  

BrandMaker Positioned in the Visionaries Quadrant for Marketing Resource Management

Karlsruhe, February 9, 2011 +++ BrandMaker GmbH, Europe’s leading supplier of Marketing Resource Management (MRM) software, has been positioned in the Visiona...  

Media Asset Management: Create efficiency with central storage of media

BrandMaker focus paper shows, how to use digital resources efficiently

Karlsruhe, December 17, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, published the second part of its focus...  

BrandMaker in the Computerwoche Top 10 of the German Cloud-Services

Karlsruhe, December 10, 2010 +++ BrandMaker, a Karlsruhe based software specialist in the area of Marketing Process Optimization, has been listed with its Saa...  

Next generation marketing – 100% efficient creativity

BrandMaker focus paper shows, how creative ideas become innovation

Karlsruhe, November 18, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, published a new focus paper
on t...  

Norwegian Seafood Export Council decides to use BrandMaker Marketing Planner and Media Pool

BrandMaker supports NSEC in world-wide marketing of Norwegian fish

Karlsruhe, October 05, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, has acquired the Norwegian Seafoo...  

Supermarket chain C1000 opts for MRM industry solution BrandMaker Retail

BrandMaker Retail optimizes in the future entire marketing process chain of C1000

Karlsruhe, September 14, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, acquired the Dutch supermarket chain ...  

BrandMaker presents new version 5.0 of its Marketing Resource Management System

BrandMaker 5.0 with new PIM module and optimized Web-to-Print functionalities

Karlsruhe, September 07, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, presents the new version 5.0 of its B...  

Cooperation between BrandMaker and Conemis makes image data relocation a child's play

High-performance BrandMaker Media Pool inclusive full-service data migration

Karlsruhe, August 10, 2010 +++ BrandMaker, a Karlsruhe-based software company specialized in optimizing marketing processes, cooperates as of now with Conemis...  

MRM White Paper highlights strategic business case for Marketing Process Optimization

BrandMaker/ MRMLOGIQ white paper defines operational marketing excellence

Karlsruhe, July 26, 2010 +++ BrandMaker, a Karlsruhe-based software company specialized in optimizing marketing processes, and MRMLOGIQ, a marketing resource ...  

BrandMaker remains loyal to Karlsruhe

Continuous growth requires after 10 years relocation to larger premises.

Karlsruhe, July 14, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, moved after more than 10 years of success ...  

Karlsruhe University Project: Students examine customer value of the MRM solution BrandMaker

Karlsruhe University of Applied Sciences and BrandMaker expand collaboration

Karlsruhe, March 23, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, headquartered in Karlsruhe, Germany, broa...  

BrandMaker positioned in the Magic Quadrant for Marketing Resource Management

Karlsruhe, March 02, 2010 +++ BrandMaker announced today its position in the „Magic Quadrant for Marketing Resource Management” conducted by one of the world’...  

Haas Group chooses BrandMaker Marketing Planner

BrandMaker Marketing Planner optimizes worldwide Marketing-Management of Haas

Karlsruhe, February 9, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, headquartered in Karlsruhe, Germany, ha...  

BrandMaker acquires Logistics Provider GLS as New Customer

GLS uses Media Asset Management Module "Media Pool" by BrandMaker

Karlsruhe, January 19, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management (MRM) Software, headquartered in Karlsruhe, Germa...  

BrandMaker to launch new PRO Version of its Marketing Planner SaaS with various additional functions

Longer Holiday Season with Gifts from BrandMaker: Special Offer for Marketing Planner

Karlsruhe, January 12, 2010 +++ BrandMaker, Europe’s largest provider of Marketing Resource Management Software, has announced the launch of the new PRO Version...  

BrandMaker publishes first complimentary audio book on the subject of Marketing Resource Management

MRM-Focus Papers as podcast for download on the BrandMaker homepage

Karlsruhe, October 27, 2009 +++ BrandMaker GmbH, Europe’s largest firm specializing in the field of software for marketing process optimization, published in Oc...  

BrandMaker becomes "cooperation partner" of AMC Assekuranz Marketing Circle

Marketing software for local advertising fits the needs of insurance companies

Karlsruhe, September 23, 2009 +++ BrandMaker GmbH, Europe’s largest firm specializing in the field of software for marketing process optimization, has become th...  

Marketing Efficiency Survey: Operational marketing systems lead a niche existence in companies

Study by marketinghub reveals potentials for efficiency enhancement in marketing

Karlsruhe, September 2, 2009 +++ Operational marketing software is leading a niche existence in companies – as a result, potentials to enhance marketing efficie...  

MRM Software BrandMaker receives best overall rating in Web-to-Print Market Study

BrandMaker is rated best by ZIPCON Consulting and bvdm

Karlsruhe, July 28, 2009 +++ The Marketing Resource Management (MRM) System BrandMaker has demonstrated excellent performance in the current study “Web-to-Print...  

Central control, local communication: Media placement in trade and franchise marketing per mouse click

Efficient media campaigns comply with five “R’s”: The right message, right target group, right channels, right time and tight quality. Both to the central marketing organization and to local communicating units, this represents a critical challenge. For this reason, the paper “Virtual Media Agency”...

Karlsruhe, July 14, 2009 +++ BrandMaker announced the publication of its latest focus paper “Virtual Media Agency”. Its focus is on the workflows in media plann...  

Tirol Werbung selects Marketing Resource Management System BrandMaker

BrandMaker Marketing Planner makes Tirol’s advertising activities measurable

Karlsruhe, July 7, 2009 +++ BrandMaker GmbH, Europe’s largest provider of Marketing Resource Management (MRM)-Systems, has acquired Tirol Werbung as a new clien...  

MediaBudget 2009: BrandMaker introduces fully automated media booking

BrandMaker’s “Virtual Media Agency” revolutionizes cross-media booking process

Karlsruhe, Germany, June 25, 2009. At the MediaBudget trade fair in Stuttgart (Sept. 8-9, 2009; Hall C2, Stand 2D07) BrandMaker will introduce a new module for ...  

Marketing and IT? A perfect match!

Junior members of the Marketing-Club Karlsruhe at BrandMaker GmbH

Karlsruhe, June 09, 2009 +++ On June 3rd, 2009 the junior members of the Marketing-Club Karlsruhe visited the headquarters of the internationally represented Br...  

University of Applied Sciences Karlsruhe selects BrandMaker Marketing Planner for its marketing curriculum

Professors were won over by the quality of Marketing Planner

Karlsruhe, June 03, 2009 +++ The Business Studies department of the University of Applied Sciences Karlsruhe has adopted the SaaS version of BrandMaker’s Market...  

BrandMaker 4.8: Latest Version of the Successful Marketing Resource Management System

Modules Media Pool and Web-to-Print with new user-friendly functions

Karlsruhe, March 24, 2009 +++ BrandMaker, a leading software provider in the field of Marketing Process Optimization (www.brandmaker.com), has announced the lat...  

Carinthia Tourism implements new marketing planning and controlling system

Carinthia Advertising selects BrandMaker Marketing Planner

Karlsruhe, March 17, 2009 +++ The tourism advertising organization of Austria’s province Carinthia, “Kärnten Werbung Marketing & Innovationsmanagement GmbH”...  

BrandMaker received IT Innovation Award of German “Initiative for Small and Medium-Sized Businesses” at CeBIT

BrandMaker Marketing Planner convinced jury in category “On Demand”

Karlsruhe / Hannover, 09 March 2009 +++ BrandMaker, a Karlsruhe-based software company in the field of marketing process optimization (www.brandmaker.com) has...  

BrandMaker positioned in Magic Quadrant for Marketing Resource Management

Karlsruhe, Feb 17, 2009 +++ BrandMaker, a leading software specialist in the area of marketing process optimization, today announced it has been positioned by...  

BrandMaker provides free support at Marketing Process Optimization

Businesses are facing a hard 2009 with the financial crisis imposing major challenges to all companies – especially marketing will have to deal with budget cuts and cost pressure more than ever before. For this reason, the first publication of the BrandMaker Focus Papers in 2009 deals with the...

Karlsruhe, Jan 23 2009 +++ Marketing Process Optimization is more and more becoming an important buzz word in the world of marketing. The current Focus Paper ti...