04/26/2012
Cookies with a system

prokomREPORT, issue 1st quarter 2012

The Haas Group, the world market leader for waffle and cookie systems, is optimizing and coordinaing its worldwide marketing with the Marketing Resource Management (MRM) system BrandMaker. Using the Marketing Planner from the MRM solution suite, Haas is organizing its campaign and budget planning, importing invoice data using an SAP interface, and creating detailed reports for performance evaluation. Read more in the current issue of prokomReport.

04/20/2012
Bayer installed group-wide
Brand Management System

PharmaWoche, Issue 19.03.12, Nr. 11

Read in the current issue of PharmaWoche, how the pharmaceutical and chemical group manages its brand with a Brand Management Sytem of BrandMaker.

04/20/2012
Bayer implements Brand Portal with BrandMaker

Pharma Marketing, Issue 4/2012

Pharma Marketing reports about Bayer, which is building a group-wide Brand Management System (BMS) based on BrandMaker technology.

03/15/2012
Simplification under the Bayer Cross

absatzwirtschaft Marken, Special Issue for the
Marken Award 2012

Learn how Bayer has optimized its brand presence and created a clear umbrella brand and what role the "Bayer Identity Net" plays as global brand management platform in the special issue of absatzwirtschaft.

01/19/2012
Success Factor Brand

ew, Magazine for the Energy Industry, Issue 1-2

Given the current liberalization of the power market and the upcoming energy turnaround, many energy suppliers are being challenged to position themselves and their brands anew on the market. ew energiewirtschaft revealed the extent to which MRM software helps energy suppliers with their brand management.

12/02/2011
How Marketing Resource Management Strengthens the Brand

media-Treff ePaper, Special Issue for the B2B brand conference

In the special issue for the 6th B2B brand conference in Würzburg, media-Treff reports how Marketing Resource Management (MRM) systems support brand management. This article explains the significance of the various modules with respect to companies' operative and strategic brand management.

11/10/2011
Shaped up: Haas relies on Marketing Resource Management

IT-MITTELSTAND, Issue 11/2011

IT-MITTELSTAND reports in November how the Haas Group, which specializes in building waffle and cookie systems, has optimised its marketing processes with an MRM system.

11/04/2011
A harmonious total package: central media storage helps with advertising control and media management

Banken & Sparkassen, Issue 05/11

Banken & Sparkassen reports how the DekaBank has established a group-wide marketing platform with BrandMaker's Web-based MRM system.

09/19/2011
Successful community brand: How MRM assists with regional marketing

eGovernment Computing, Issue 10/11

eGovernment Computing reports how MRM software helps communities with the planning and control of complex city marketing projects.

09/08/2011
Marketing via Web browser: cloud solutions in Marketing

IHK magazine Karlsruhe, Issue 09/11,
Focus cloud computing

The IHK magazine of the technology region Karlsruhe reported in its September issue about cloud solutions in marketing.

06/06/2011
Marketing Resource Management at furniture store: Think global, act local

Online Marketing Beratungsbrief, Issue 6/2011

Especially in retail marketing, centrally-planned marketing actions must be adapted to local circumstances in order to increase customer proximity. In the June issue of the special edition consulting letter from Online-Marketing-Experts, you will learn how Marketing Resource Management optimizes the planning, coordination, and execution of local marketing measures in retail marketing.

05/31/2011
How Marketing Resource Management revolutionizes marketing

absatzwirtschaft Kompakt, Issue 1-2011

absatzwirtschaft Kompakt tackles the compelling issue of Marketing Resource Management and gives answers to the question how MRM revolutionizes marketing.

05/13/2011
Media Asset Management easy and practicable

Marketing & Kommunikation, Dossier 4/11,
Marketing-Effizienz & -Effektivität

Mirko Holzer, CEO of BrandMaker GmbH, explains Media Asset Management: how a media database simplifies production processes in marketing and assists marketers in mastering creative and organizational challenges in the current issue of Marketing & Kommunikation.

04/06/2011
Mirko Holzer speaks about Web-to-Print

World of Print, Issue 4/2011

Why does the printing and media industry need a Web-to-Print system? Read more about this in the article by Mirko Holzer, CEO of BrandMaker, in the current issue of World of Print.

03/21/2011
Statement of Mirko Holzer on Marketing Resource Management (MRM)

M_PROFILE, Issue 1-2/2010

Selected experts report about upcoming developments in dialog marketing, customer service, in the call center industry, and in creation. Mirko Holzer, CEO of BrandMaker GmbH, is among these experts and will report about the benefits of Marketing Resource Management (MRM) systems. Read his contribution to the current issue of M:PROFILE here.

02/23/2011
IT departments make it not easy for marketing executives

marketingIT special edition for trade fair

Mirko Holzer, CEO of BrandMaker, talking with the editors of marketingIT. Read more.

02/02/2011
Brand management with IT-tools

Solution Forum Marketing, 01.27.2011
www.youtube.com/watch?v=WyLuGhW9lC4

Mirko Holzer, CEO of BrandMaker GmbH, in interview with Gunnar Sohn on the topic of Marketing Resource Management at the Solution Forum Marketing in Duesseldorf.

01/11/2011
Test successfully passed

bestbanking, Issue Nov./Dec. 2010

In order to strengthen its leading market position in the private and corporate client sectors, Commerzbank decided in 2007 to realign its brand and introduce a new corporate design. Read in the current issue of bestbanking how the Commerzbank succeeded to quickly introduce its new corporate branding and to integrate the 2009 taken over brand Dresdner Bank with the web-based Marketing Resource Management system BrandMaker.

12/02/2010
Distinctive brand

IT-Banken & Versicherungen, Issue 6/2010

A strong brand and an efficient brand communication are the central success factors for insurance corporations. For a successful brand management Marketing Resource Manage- ment (MRM) software represents an important tool. Read in the current issue of IT-Banken & Versicherungen, how the Marketing Resource Management software by BrandMaker supports insurances in their brand communication.

10/28/2010
Easier production of advertising media

MP - MARKETINGPROFILE, Issue 5/2010

MARKETINGPROFILE, the magazine for marketing strategists, reports in the current issue on the new version of BrandMaker 5.0. Read more.

10/11/2010
Marketing under virtual rooftop

energiespektrum, Issue 8/2010

The 2009 usage figures for the Marketing Portal hosted by Energie Baden-Württemberg AG (EnBW), the third largest energy supplier in Germany, speak for themselves: orders have been placed for approximately two million brochures and almost 410,000 business cards, and hundreds of requests for advertising materials have also been made. The acceptance among employees, user frequency and number of orders have all risen steadily since EnBW AG launched its Marketing Portal, which is based on the Marketing Resource Management (MRM) solution BrandMaker. Read more in the current issue of energiespektrum.

10/01/2010
Test successfully passed

IT-Banken & Versicherungen, Issue 4/5 2010

In 2007 the Commerzbank decided to realign its brand and to introduce a new corporate design. In order to implement the corporate branding throughout the group as quickly as possible, the Commerzbank established a central brand portal based on the web-based Marketing Resource Management system BrandMaker. Read in the current issue of IT-Banken & Versicherungen how BrandMaker successfully passed the test.

09/29/2010
BrandMaker 5.0

prepress - World of Print, Issue 10/2010

prepress - World of Print, the specialist journal for all who are decisively involved in professional print production, reports in the current issue on the new version of the marketing software BrandMaker. Read, which innovations come along with the version 5.0.

07/28/2010
The brand as factor of success

bestbanking, Issue 5/6 2010

Marketing Resource Management (MRM) software puts all tasks and information regarding marketing and the brand into the focus. It is a data pool, implementation tool and feedback channel rolled into one. Read in the current issue of bestbanking why especially banks profit from such a tool.

06/17/2010
Exploiting the treasure of images

InformationWeek, Special Issue 2/10, Staat & IT

"Our products simplify life" - this is the motto of the Stadtwerke Karlsruhe. The Stadtwerke have now also made the own working life a piece easier: with a web-based media database. Read in the special issue of the InformationWeek Staat & IT, how the Media Pool by BrandMaker supports the employees of the Stadtwerke Karlsruhe in their daily work.

06/14/2010
Fast and efficient

Indukom, Issue 3/10

The Haas Group decided for the implementation of the Marketing Planner by BrandMaker. The international Haas corporation aims to optimize its planning, budgeting, execution and evaluation of all marketing and communication activities within the group whith the help of the Marketing Planner. Read in the following article how the Haas Group successfully applies BrandMaker in its marketing department.

06/10/2010
Test passed with success

Banken & Sparkassen, Issue 2/10

As the market and customer needs change faster and faster, finance service providers always have to reinvent a piece of themselves and their brand. The Commerzbank is a pioneer in this area. Read in the following article how the Commerzbank develops their leading market position in the private and corporate client business with the help of a central brand portal on the basis of the Marketing Resource Management System by BrandMaker.

05/28/2010
Accurately addressing regional target groups

AMC Magazin, Special Issue 5/10

BrandMaker is also this year published with two articles in the AMC Magazin. The first article portrays how insurance agents can carry on professional regional marketing based on special software. The second article on the other hand outlines how the Virtual Media Agency by BrandMaker enables agents to perform absolutely accurate media booking.

05/11/2010
Marketing Controlling Software: On the Scent of ROMI

Marketing & Kommunikation, Dossier 4/10, Marketing-Effizienz & -Effektivität

The Marketing Efficiency Survey 2009 proves strongly increasing requirements on measurability and transparency in marketing. Return On Marketing Invest is an approach to evaluate the success of marketing activities. This article displays how special marketing software helps marketers to identify their ROMI.

04/19/2010
Marketing - the most stressful Job in the World?

marketingprofile, Issue 02 | 2010

Mirko Holzer, CEO of BrandMaker GmbH, speaks about the avoidable everyday stress of marketers. Read his commentary on this subject in the latest marketingprofile.

03/23/2010
Optimized Processes in Collateral Production

bestbanking, Issue 1/2 2010

Based in Frankfurt and Berlin, the DekaBank is the central asset manager of the Sparkassen-Finanzgruppe and is one of the largest financial service providers in Germany. In order to provide the 450 banks within the financial group with quality-assured and individualizable advertising materials and optimize processes of media creation and management, DekaBank decided for the deployment of the web-based marketing and management platform BrandMaker. Learn more from the newest edition of bestbanking.

03/22/2010
Factor of Success: The Brand

Zeitschrift für Versicherungswesen, Issue 15 March 2010

Latest surveys prove: Despite high advertising expenses, consumers attest insurance corporations an insufficient distinctiveness of brands and a blurred positioning. Facing ever-increasing competitive pressure it becomes more important to strongly contrast with competitors. Therefore, a strong brand and efficient brand communication are crucial success factors for insurance companies. From the latest issue of “Zeitschrift für Versicherungswesen”, learn how MRM-Software optimizes central marketing and media management processes and at the same time supports your agents in their local advertising activities.

03/05/2010
Which software do marketers need?

absatzwirtschaft, Issue 3, 2010

Information technologies found their application in almost every sphere. But: Are software solutions also suited for individual management in the field of marketing and sales? Read in the latest issue of absatzwirtschaft which potentials experts see in IT-assisted Marketing Resource Management and how the right MRM software contributes to the increase of efficiency and effectivity.

02/19/2010
To exploit the valuable treasure of images

SKR - Die schweizerische Kommunal-Revue, Issue 1, 2010

"Our products simplify life" - this is the motto of the Stadtwerke Karlsruhe. The Stadtwerke, with more than 1,100 employees, have also made the own working life a piece easier. Read in the topical issue of the SKR, how the web-based media data bank BrandMaker Media Pool comprehensively supports the utility company in the management and administration of it's marketing materials and simultaneously guarantees the quality of the communication in all canals.

12/07/2009
Trump card flexibility

manage it, Issue 11-12, November-December 2009

Budget cutbacks and zero-base-budgeting require permanent up-date of planning in the marketing departments. Concurrently, it's necessary to allocate the existing budgets as porfitable as possible in order to achive the optimal success in marketing. Ain't no easy task. The application of marketing software, especially marketing planning software like BrandMaker, can be at this helpful. Read more in the latest issue of the manage it.

11/27/2009
No chance for time stealers

prokomREPORT, Issue 3rd quarter 2009

While process optimization found it's way into other business areas years ago, the marketing has to date been surrounded by the nimbus of creative chaos. Marketers still struggle with the standardization and automation of processes. Thereby is marketing process optimization no barrier for creativity. Read in the latest issue of the prokomREPORT how process optimization creates more space for creativity.

11/23/2009
Advertising from the automate

marketingprofile, Issue 10/09/2009

The cry for economization and efficiency in marketing blows even more in the times of crisis. Millions of Euros are frittered away unconsidered. Better dovetail tasks, standardize processes and apply the right software. Read in the latest edition, why marketing manager finally have to act.

11/16/2009
More customer proximity with local advertising
Brand as the factor of success

AMC Magazin, Special Issue 11/2009

BrandMaker is straight away present twice in the special edition to the topic of the 31. AMC-Meeting. The first article on page 8-9 outlines how agents gain more customer proximity through local advertising. Page 14-25 on the other hand illustrates how insurance companies accomplish competitive advantages for their brand using software application.

10/30/2009
Marketinglabor implements BrandMaker

Magazin of Hochschule Karlsruhe, Issue 60

All kinds of ERP-systems have long been applied in many business areas. Nowadays, also Marketing benefits from MRM-systems. For the professional application of MRM-systems, BrandMaker provides free access to the Marketing Planner for the Karlsruhe University of Applied Sciences marketing students.

07/27/2009
More room for creativity

Karlsruher Wirtschaftsspiegel, No. 52, 2009/2010

Creativity and efficiency are the main focus of the 52nd issue of the "Karlsruher Wirtschaftsspiegel", a German publication about the business location Karlsruhe. The business magazine demonstrates the creative potential of the city and also its creative companies. BrandMaker - the revolutionary expert for Marketing Process Optimization is part of this issue.

07/23/2009
Easier is better

Werben & Verkaufen, Issue 30/2009, July

In the current issue of the W&V, Florian Allgayer analyzes how marketing can be more efficient and also save money by simplified workflows. BrandMaker is used as software example for marketing prozess optimization.

07/01/2009
No chance for time killers!

Webselling, Issue 04/09 July-August

Webselling Magazine has picked up the BrandMaker Focus Paper on Marketing Process Optimization (PDF, 190 KB) and gives advice on how to avoid time killers in marketing: with effective time management and the right software.

06/15/2009
Do not underestimate the advertising success via innovative channels!

Initiative Mittelstand, Interview, IT Innovation Award 2009

Initiative Mittelstand interviewed Mirko Holzer, CEO of BrandMaker GmbH. The BrandMaker GmbH became winner of the IT Innovation Award 2009 in the category "On Demand" for its solution BrandMaker Marketing Planner.

06/03/2009
Web-to-Print-Trends

Deutscher Drucker, No. 18

The magazine Deutscher Drucker reports in its current issue about the news and trends of Web-to-Print solutions. One of the presented solutions is the latest release of the Marketing Resource Management Software BrandMaker 4.8. The enhancements in BrandMaker 4.8 especially affect the Media Pool and the Web-to-Print Module, the latter of which now contains a convenient live preview.

05/28/2009
Focus on the Brand

prokomREPORT, Issue 2nd quarter 2009

Mirko Holzer, CEO of BrandMaker, explains how Brand Management-Portals support a successful brand alignment and states the major criteria for the successful use of brand management portals.

04/20/2009
Systematic Marketing

Möbelmarkt, Issue 04/09

The marketing department of Domicil Möbel plans and optimizes its marketing processes with the web based Marketing Planner by BrandMaker. The furniture trade company sees itself well prepared for complex tasks in the field of marketing. Read more about the use of the BrandMaker Marketing Planner at Domicil Möbel in the current issue of Möbelmarkt.

01/29/2009
Goodbye sadness

IT-MITTELSTAND, Issue 1-2/2009

Through the expansion and the growth of Domicil Möbel - actually 24 furniture stores in Germany, Austria and Bulgaria - MS Excel could not withstand the requirements of the marketing department of Domicil. In search of a software to optimize the marketing measures BrandMaker fulfilled the needs of Domicil with its BrandMaker Marketing Planner. Read more in the current issue of IT-Mittelstand.

22.01.2009
Print & Agency

Publishing Praxis, Issue 1-2/2009

Publishing Praxis, the business journal for digital workflow and media production, reports in the current issue about the new solution BrandMaker Print & Agency, which is intended for creative agencies, prepress companies and media and print service providers. The ASP solution provides the suppliers the possibility to manage media objects as well as to create individual print media per click for their own customers.

12/01/2009
Excellent business ideas from one of Europe's most innovative regions

IHK economy, No. 1/2009

The current issue of the chamber magazine reports about the award "CyberChampions" - awarded on a yearly basis to companies from hightech industries, which excel by a particularly high innovative drive, market potential above average and outstanding entrepreneurial skills. In 2008, BrandMaker celebrated winning in the category HighPotentials. Read more.