Management Team

Mirko Holzer, CEO

Both prior and during his studies in computer science at the University of Karlsruhe, Mirko Holzer had been involved in projects to develop individual software. In 1999 he founded what would become today's BrandMaker GmbH together with Sven A. Schäfer. Since then he has focused on the topic of Marketing Process Optimization and Marketing Resource Management.

Mirko Holzer

Robert Gratzl, COO

Before joining BrandMaker, Robert Gratzl was Managing Director and General Manager EMEA of Citrix's European SaaS Division. Prior to that, he was CEO of Netviewer AG and Chief Financial Officer of AG where he played key roles in the success stories of both companies. At BrandMaker, Robert Gratzl's responsibilities at board level focus on the areas of Professional Services and Development as well as Finance and Administration.

Robert Gratzl

Sven A. Schäfer, Principal Product Expert

Sven A. Schäfer studied computer science at the Technische Hochschule in Karlsruhe. After founding various companies, including BySy Productions and, he founded what would become BrandMaker GmbH in 1999 together with Mirko Holzer. Sven A. Schäfer has laid the essential technical foundations for the development of the BrandMaker products.

Sven Schäfer

Stephan A. Nobs, CMO

Stephan, who is a native of Switzerland and qualified business economist, started his career in marketing as a product manager at Beiersdorf. Prior to joining BrandMaker, he co-founded and developed Assetlink Europe, which was purchased by SAS Institute. At SAS, he was responsible for business development in the SAS Customer Intelligence division. Before that, Stephan was Managing Partner at one of Europe's leading brand consultancy firms.

Stephan Nobs

Bill McInerny, CEO BrandMaker, Inc.

Bill McInerny is a true pioneer of marketing technology in the American market. Prior to BrandMaker, he was co-founder, president, and COO of MarketingCentral - one of the first U.S. vendors in the area of Marketing Resource Management - where he accompanied 800+ customer implementations of SaaS MRM solutions. Earlier in his career, Bill served as Vice President Marketing at CAS Americas, Vice President Sales at Interactive Solutions and Vice President Sales & Marketing at Sirius Systems.

Bill McInerny

about BrandMaker

More than 300 enterprise customers with more than 300,000 users in 8 countries use BrandMaker to support their communications and marketing efforts.

With more than 160 employees, BrandMaker is comprised of a committed and capable team of innovators with a background in marketing and IT.

Headquartered in Karlsruhe, Germany, BrandMaker has a worldwide partner network and regional offices in the United States and several European countries.