An investment that pays off.

The Marketing Resource Management system BrandMaker pays off for our customers. By optimizing marketing processes and automating workflows, BrandMaker provides a fast financial ROI by reducing:

• the administrative effort for internal and external marketing resources
• expenses for agencies, media services and design
• expenses for revisions and reuse of existing assets
• expenses for stock, logistics, printing and shipping

How does BrandMaker help you to accomplish these goals?

• BrandMaker automates the complex process of creation, localization and production of advertisements and promotional materials.
• BrandMaker streamlines the processes of the creative value chain and thus reduces efforts and costs for material creation and management.
• BrandMaker integrates parallel processes in production, storage and logistics for promotional materials.
• BrandMaker saves revision costs by using intelligent, CI conform templates for advertisement creation and by separating contents and styles (Cross-Media-Publishing).
• BrandMaker offers one central platform for storing, retrieving and managing all kinds of media assets. Rule-based processes ensure who may use which media and in which way.
• BrandMaker provides a maximum of consistency despite complex structures and local communication efforts, e.g. in international markets.
• BrandMaker increases the efficiency of campaign steering and controlling, thus leading to faster time to market cycles.