The local partners select the suitable measures and execute them in compliance with corporate design guidelines in their regions.

Results:

• National and local branding support each other perfectly.
• The overall advertising impact is noticeably enhanced; local partners contribute to the central advertising budget by investing their own means in centrally triggered campaigns. The headquarters can support this effect by offering advertising subsidies.
• Thanks to BrandMaker, local advertising materials are not only easy to individualize and to book but are also 100% in compliance with corporate design guidelines.
• Thus, a win-win situation is achieved for the central marketing and its local partners: Enhancement of national advertising impact and better local business results due to local branding activities.

In a centrally provided advertising materials catalog, the partners find suitable materials, sorted by various criteria – e.g. by products, target groups or occasions – and can easily start their own local advertising initiatives.

Results:

• Local branding establishes the partners as regional brands.
• Individual selection of measures and individualization of contents allow the exact alignment of materials with local market requirements.
• A strong positioning of local sales partners also means strengthening the national brand.
• Vice versa, the local trade, franchise and field sales partners get the maximum benefit out of the national brand appeal.