Marketing Resource Management (MRM)
in Logistics

The leading logistics companies today are companies that are active worldwide; therefore, they communicate and market their services on many continents. Frequently, smaller suppliers are bought up; they must then be integrated on the marketing side as well. Against the backdrop of tough competition, many logistics service providers reinvent themselves even at home; they exploit partial markets and niches that are not yet saturated or direct their communications at particular regions, industries, and areas of application.

For a service, which at first glance appears very comparable, the concern is to generate added value for customers and communicate this accordingly. For custom-tailored marketing and sales documents, logistics companies require cooperation with their local branch offices in order to be able to reach the target group in question by addressing the regional market precisely. The consequence of this is a time-consuming process of agreement between the local offices, central marketing, and external service providers.

The workflows in advertising logistics are therefore just as complex, which makes the logistics industry an industry predestined for Marketing Resource Management. 

References

BrandMaker has the appropriate answers for all these challenges. Therefore, BrandMaker is used by a multitude of logistics companies, among others by:

For a complete overview of our customers, please visit our reference site. For information about the modules used in logistics industry, please see our product overview.

If you would like to learn more about the use of BrandMaker in logistics industry, we recommend:

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You can get additional information from our "Competence Center Logistics".