Marketing Resource Management (MRM)
in Life Science Industries

In life sciences industries, especially in the pharmaceutical industry, the development and maintenance of brands is extremely important. Furthermore, these industries are subject to many regulatory specifications, also concerning their product and company communications. Therefore, consistency and compliance requirements are especially high here.
 
BrandMaker's MRM technology helps prominent companies such as Bayer AG to establish a group-wide Brand Management System (BMS) and make marketing resources available company-wide. This pharmaceutical and chemical group especially values the great scalability of the BrandMaker technology and enterprise functionalities such as single sign-on, which allows Bayer employees worldwide access to the system without a special login.
 
Other additional added-value features of BrandMaker MRM that play a special role in the pharmaceutical/life science sector are process reliability for the control of workflows in marketing, as well as the controlled validation and editing cycles for the checking and approval of marketing materials.

References

BrandMaker is used by a multitude of companies in the pharmaceutical/life sciences sector, among others by:

For a complete overview of our customers, please visit our reference site. For information about the modules used in life science industry, please see our product overview.

Contact

You can get additional information from our "Competence Center Pharma / Life Science".