Marketing Resource Management (MRM)
in Retail

According to studies by the German Association for Consumer Research, classic brochures and advertisements are referred to ironically as "pig-belly advertising", and they enjoy high acceptance with consumers, now as before. However it is also true for these media – as for radio spots, Web banners, landing pages, and newsletters – that the content must be attuned to the local market in question.

In addition to the address and hours of operation of the local outlet, the interplay of the goods advertised and/or the sale prices must be adapted individually at the same time that product ranges and product data are becoming ever more complex.

The requirements for media production and advertising logistics, which must be implemented in coordination with the outlets and branch offices under great time and cost pressure, are accordingly high.

Against this backdrop, Marketing Resource Management offers custom-tailored solutions for automating processes and handling the growing number of output channels efficiently. 

References

BrandMaker has the appropriate answers for all these challenges. Therefore, BrandMaker is used by a multitude of retail companies, among others by:

For a complete overview of our customers, please visit our reference site. For information about the modules used in retail industry, please see our product overview.

Contact

You can get additional information from our "Competence Center Retail".