Marketing Planner provides you with extensive support for holistic annual planning, budgeting, control, and evaluation of your campaigns and marketing activities. Especially advantageous is that you can freely define the required key performance indicators (KPIs) during the evaluation in order to measure the success of communication tailored to your company. So that these figures are also available in strategic brand guidance and in the considerations, BrandMaker offers seamless integration of both modules. Using the interface, all ROI data and campaign information is imported automatically into the Brand Management module. This way, the connection between actual marketing campaigns and changes in brand guidance are made not just transparent, but also measurable.

The Job Manager is the central module for order management, project and workflow management. With this module, you can perform different marketing production jobs, from the obtaining of a bid to its creation, efficiently and transparently. Thus you can put market research jobs out to bid, compare offers, grant orders, and coordinate their execution. Since the market research institutes are also taken into account in the Job Manager, all documents generated, whether offers or market research results, are attached to the appropriate order. If the Job Manager is incorporated into Brand Management, then the data collected can be transferred automatically into Brand Management and it does not have to be imported into the system separately.

The Media Pool is BrandMaker's media asset management (MAM) system, which assists you with the management and provision of digital and multimedia content such as images, graphics, audio and video files, and PDF documents. Thanks to automated file conversion, the media required are always provided in the correct, channel-specific format. If you integrate this module with Brand Management, you can publish media for strategic brand guidance such as pictures of image campaigns or report components and make them available for further use. Thus, the data is not only available centrally and in the required format, licensing and approvals in the media pool ensure that only media provided taking into account their temporal validity are used. Similarly, the platform simplifies media communication with external parties such as journalists.