1 - Central planning: Corporate marketing, brand management, Marcom or other centralized marketing creates plans in the Marketing Planner.

2 - Agency input: External agency which  access to the Marketing Planner add important campaing and advertising information.

3 - Decentralized planning: Employees and distributed team in remote offices and branches obtain information on all centrally planned activities. If desired, you can enable them to add local marketing plans and budgets to the overall plan, ensuring everyone understand the overall marketing activities and programs impacting the marketplace.

4 - Feedback to head office: Information and intelligence roll up to corporate marketing, keeping everyone informed of the marketing activities planned and executed by the decentralized units, as well as the results produced.

5 - Export function: Marketing planning information can be shared easily with others using the MS Excel or PDF export function.