The BrandMaker basic platform is the basis for every customer-specific marketing solution. It contains the following components:

• The BrandMaker Framework (J2EE, service-oriented architecture) as basic structure.
• The BrandMaker database for data management and storage.
• The administration of users, rights and roles.
• A Security Module for secure management, processing and distribution of information and data.
• The web server, making BrandMaker accessible from every workstation via the internet.

The basic platform can be upgraded and adapted according to specific customer requirements. This way, for example, it provides the option of a seamless integration into existing IT infrastructure and into existing processes (ERP systems etc.).

Apart from customized implementation however, it is also possible for customers, to have the BrandMaker standard modules, such as the Marketing Planner, the Media Pool and the Web-to-Publish set up in a very fast and uncomplicated manner.