Product data and more

As a central product database BrandMaker PIM administrates the entire content necessary for product communication – especially the corresponding advertising texts and images.

Media neutral allocation of all marketing relevant product information such as meta data (e.g. item price, technical data, product features etc.), image material and advertising copy.
Automated output of related product data for immediate use for advertising media as for instance advert or promotional brochures.

Product folder

Each product has its own folder in which all advertising-relevant product data is gathered in a structured manner.

The product folder includes beyond pure product data (meta data, advertising texts and media objects) also additional information such as person in charge of product data, other participants, current status, period of validity of product data as well as tasks associated with a product (e.g. collection or completion of new data, review, approval, translation etc.). Predefined workflows enable an explicit and smooth delivery of tasks.
A product folder can be assigned to any number of sub-products, depicting their relations to each other.
All parties involved have at any time access to an up-to-date product folder.

Product dashboard

The product dashboard portrays all current products in a clearly arranged list.

All current products are displayed in a structured list with its status, ID, creator and amendment date.
The product dashboard can be configured to users needs. This way every user gets information relevant for him at a glance.
The search function enables fast and accurate location of specific product data.

Product filter

The PIM module continuously enables to keep track of tasks needed to be accomplished, status updates and product information.

The filter function provides on one view information about the number of upcoming tasks. The user sees at once how many products were entered by him and the number of products he is involved in.
The filter shows not only the number of to-dos but leads also to the according filtered tasks.

Comments and reviews

Comments for every product can be added and viewed at a central location.

In each product folder comments and feedback can be added and viewed.
Users have the possibility not only to leave textual content but also to attach image material for a better visualization.

Customer-specific folders and workflows

The BrandMaker PIM can be easily customized for users – in terms of both content and processes.

Data sheets of the product folder are able to be composed by the user himself. The creation of a data sheet can be generated by mouse click whereas required input fields can be created by using the drag & drop function.
Also processes with corresponding workflows are customer-specific configurable and can be created without coding.

Multilingualism

Comprehensive translation function ensures consistent multilingualism in all markets.

BrandMaker PIM stores multilingual meta data making available products in various languages.
BrandMaker PIM detects which products or product information has been translated and which content is still pending for translation.
The integrated and customer free configurable translation process ensures higher international consistency and efficient team work.
Thanks to open interfaces BrandMaker PIM is able to integrate translation systems such as CTM (Corporate Translation Management) and TM (Translation Memory) or terminology database.

Web-based and integrative

The BrandMaker PIM is like all BrandMaker modules completely web-based and can be integrated to already existing external systems.

BrandMaker PIM is fully web-based where local installation is not necessary.
Open interfaces enable the connection to already existing Product Information Management systems for automated transfer of master data into the BrandMaker PIM as well as for reciprocal data interchange.
In order to support product translation BrandMaker PIM can be connected to CTM and TM systems.