1 - Create a product: Staff from marketing or product management create new product in BrandMaker PIM.

2 - Select workflow: The selected workflows, which is customer-specific configurable, defines the stages of the job – e.g. product launch, modification, translation etc..

3 - Collect content: Person responsible (internal employees and requested service providers e.g. for photo shooting) enter information such as e.g. master data, advertising texts and image concepts via their own access in BrandMaker.

4 - Coordination: The coordinationtool is used for fine-tuning.

5 - Release of product data: arketing staff or product manager approved the product for advertising purposes when desired result is achieved, so for example when product contents and completed or translated into target language.

6 - Subsequent use: The BrandMaker PIM provides all product data media independent for further cross-medial use in the advertising.