Easy template upload

Upload outdoor ad templates as InDesign® or QuarkXPress® files and define parameters for later editing.

The documents can be uploaded either by the agency you have contracted or by your own staff.
In BrandMaker, no modification of DTP (desktop publishing) documents is required to use them as templates.
Define alternative text components and images for later use.
Establish rules for disproportional scaling. This allows placards with different formats to be created using only a single document.

Quickly find required templates

Comprehensive search function to easily find required media templates.

For example, using free search terms or within particular campaigns.
Clear listing of search results.
Get detailed information about, and preview existing documents.

Flexible size adaptation

Flexible scaling of documents (with 100% CI conformity) is possible when editing the ads, provided this is allowed for the particular template.

Easy for users to perform proportional and disproportionate scaling at the time documents are created.
For disproportionate scaling, the established parameters ensure that the advertisement always retains CI conformity; e.g. one single document can be used for different advert layouts.
This function means that with BrandMaker, based on one single template, documents can be adapted to the size formats required by different outdoor advertising providers.

Editing with real-time preview

BrandMaker Outdoor Advertising allows you to see your changes directly in the real-time preview (WYSIWYG).

When editing the content of your billboards, changes will be directly visible in the real-time preview. This allows you to see what the document will ultimately look like.
Optional Live Editor: BrandMaker offers a Live Editor as required; this functionality allows content to be modified directly in the preview, making modifications particularly straightforward.

Alternative images and image sections

Choose alternative images or, if permitted, use your own motifs and modify the images.

Define alternative images to be exchanged in the document from within the BrandMaker Media Pool.
It is also possible to upload your own motifs. In this case, BrandMaker automatically checks whether the image quality is sufficient for use in print media.
Defining the appropriate image section during document modification allows the available alternative images to be used optimally.

Logical association of image and text

As with Web-to-Print, in Outdoor Advertising it is also possible to associate alternative images with alternative texts, in order to exchange complete offer components.

Logical association ensures that the text used exactly matches the image used.
For example, within the automotive sector, this is helpful for providing the correct CO2 values with each model, however is also relevant in many other sectors.
Associations are established centrally, additionally ensuring the quality of produced print media.

Create print-ready PDFs

Following modification, BrandMaker produces print-ready PDF files in accordance with the PDF/X Standard that can be further processed directly by print shops or advertisement providers.

By means of a connection to the BrandMaker Adobe® InDesign® and/or QuarkXPress® server, BrandMaker generates print-ready PDF files conformant to the PDF/X Standard (PDF/X-1a and PDF/X-3).
Absolute quality control for the printing process: Using PDF/X ensures that your BrandMaker media will be printed in high quality and will meet your expectations.
Avoid errors in the stage of proofing and pre-press: PDF/X helps you avoid delays caused by corrections. There will be no unpleasant surprises or misunderstandings in proofing and printing.
Maximum control over processes and costs: PDF/X-conform print data allow for even more efficient processes in the editing and pre-press processes.
Flexibility for your business: Whether your documents are created using Adobe® InDesign®, QuarkXPress® or both DTP programs, BrandMaker offers you the flexibility to connect to both server products to create high-quality print data.

Download or forward

After PDF files have been created, BrandMaker makes it possible to download them or to forward them directly to the print shop or advertisement provider.

Seamless media distribution processes by means of direct forwarding to the next participant in the production process.
Alternatively, it is possible to download the PDF file.
Created documents are archived in collaboration with the BrandMaker Media Pool and may be used again in subsequent modification processes.

Different output formats

In addition to high and low-resolution PDFs, with BrandMaker Web-to-Print, it is also possible to download the open DTP file.

If necessary and permitted by the template configuration, the files can be downloaded in Adobe® InDesign® or QuarkXPress® format for further manual modification.

Optional approval processes

Approval of created documents provides additional quality assurance.

BrandMaker Outdoor Advertising offers the option of defining client-specific workflows to cover professional and legal approvals.
Should such an approval be necessary, the creator of the document will only be able to download a low-resolution PDF or will not be able to download the file at all, until it has been approved.