Smart Access
Intuitive access to advertisements according to topic, product group, market segment, etc.
Language
- Smart Access provides intuitive media access: Content is organized in multiple thematic categories, such as type of material, campaigns, product lines and operational divisions and made accessible through an intuitive user interface.
- This means that in addition to searching, the user can navigate through available documents by subject area, making it easy to access the given required templates.
Media Booking
Direct booking of advertising spots using BrandMaker and automatic transmission of the finished multimedia file to the broadcaster, cinema or ad provider.
- The BrandMaker Media Booking add-on provides access to a high-quality database of media information that is updated daily, and to the appropriate marketers. It provides access to the media data, formats, booking deadlines, costs, targeting, etc. for all regional and trans-regional radio stations, cinemas, TV channels and IPTV marketers.
- Advertising spots can be booked at the push of a button directly in BrandMaker.
- The Media Booking add-on features a practical top-down media search for broadcasters and/or marketers (area or keyword, details, booking information).
- It is possible for users, e.g. local partners such as dealers and local offices, to establish their own conditions and notes regarding service providers.
Management of Co-op Payments
Automated production of advertisements is ideal for use in local brand and trade marketing and, to this end, meets the particular requirements unique to distributed marketing organizations.
- The BrandMaker add-on for managing co-op payments allows you to automate your management of advertising costs subsidies relating to trade and cooperative marketing. The add-on accesses media management data and prepares them for controlling purposes, e.g. with regard to the participation of dealers in certain promotions and particularly, with regard to CI-uniformity of produced adverts.
- Additionally, booking and budget data are exchanged using a standardized interface that can be operated via SAP, for example. This streamlines and speeds up the tedious manual procedures related to co-op payments. Those responsible for advertising costs subsidies assurance at the head office receive daily updated lists of configured advertisements and the paid advertising costs subsidies.
- Dealers can apply for advertising costs subsidies via this add-on.
- The head office is able to check requested co-op payments and to approve or reject the requests.
USA: +1 678 735 7363
GER: +49 721 2012 519 40
E-Mail: info@brandmaker.com