The Media Pool is the Media Asset Management system by BrandMaker and enables the effective administration of media objects (e.g. images, graphics, audio and video data and MS Office documents such as Word or PowerPoint). If you integrate the Media Pool with Web-to-Print, you can also manage print templates as well as media objects in the Media Pool and provide them to internal and external employees. It is a particular benefit that you can also offer alternative materials for a print medium. With an advert, this can be additional images for example for specific localization of the adverts. 

The Virtual Media Agency connects the Web-to-Print system with the appropriate media providers. With this connection, you can send print media directly to the publishers from BrandMaker. Provider information on formats, posting deadlines or costs can be stored automatically in BrandMaker so that you can access up-to-date information as required, whether for planning or for transactions.

The Marketing Planner supports you with integral annual planning, budgeting, control and performance measurement of your marketing campaigns - both for national and regional actions. With the integration of both modules, it is possible to link the print media to be used with the relevant actions, even in the campaign planning stage. As a result, you and other users of the Marketing Planner gain an insight into planning data as you can also directly access the appropriate materials from marketing planning. Information is accessible from a central location, thus removing the need to provide documents from another location or additional information such as publication dates or budgets. You can apply rights and roles to lock specific planning areas so that local partners, for example, can only view and edit the regional actions.

The BrandMaker add-on MDF Management allows you to automate your management of advertising costs subsidies relating to trade and cooperative marketing. The add-on accesses media management data and prepares them for controlling purposes, e.g. with regard to the participation of dealers in certain promotions and particularly, with regard to CI-uniformity of produced adverts. Additionally, booking and budget data are exchanged using a standardized interface that can be operated via SAP, for example. This streamlines and speeds up the tedious manual procedures related to co-op payments. Those responsible for advertising costs subsidies assurance at the head office receive daily updated lists of configured advertisements and the paid advertising costs subsidies.

Dealers can apply for advertising costs subsidies via this add-on. The head office is able to check requested co-op payments and to approve or reject the requests.

The Shop Module provides all functions for processing order and delivery components related to marketing collateral logistics. This central shop for marketing collateral provides consumable articles such as giveaways for ordering and the products are also flagged according to their availability and supplemented with additional information (e.g. product description, costs etc.). You can use this system to offer brand-compliant marketing products to all employees. As per the Amazon principle, the process is triggered with the placing of the order in the shopping cart. Even when cooperating with decentralized units, the Shop Module enables your partners to also supplement the print media with additional marketing products. 

The BrandMaker PIM unifies your product metadata with the accompanying marketing texts and image materials. If you integrate both modules, you can advertise products with the minimum of effort because in addition to marketing texts and product images, product information such as product prices, features etc. is available and you can use this directly in marketing collateral such as adverts or marketing brochures. 

Smart Access provides intuitive media access: Content is organized in multiple thematic categories, such as type of material, campaigns, product lines and operational divisions and made accessible through an intuitive user interface.

This means that in addition to searching, the user can navigate through available documents by subject area, making it easy to access the given required templates. 

The Corporate Translation Management is an add-on especially for the Web-to-Print module. Efficient translation of printed media like marketing and distribution documents or production information is possible by integrating professional corporate translation management software to this module. This way your translators can work directly in the document independent of format and they are able to consider tracking and layouts already during translation.

BrandMaker integrates your print and media service providers directly into the Web-to-Print module so that you can send finalized print details seamlessly and without time delay. BrandMaker even suggests the appropriate print shop and provides information about negotiated prices depending on the template chosen or certain print parameters.