Easy template upload

Upload Flash banner templates and define variable parameters in BrandMaker.

The templates can be uploaded either by the agency you have contracted or your own staff.
Define alternative text components and images for later use.
Establish rules for size scaling. This allows all required formats to be created using a single template.

Quickly find required templates

Comprehensive search function to easily find required banner templates.

For example, using free search terms or within particular campaigns.
Clear listing of search results.
Get detailed information about, and preview existing documents.

Flexible size adaptation

When creating banners, BrandMaker Web-to-Web makes it possible to flexibly scale templates while retaining 100% CI uniformity, provided this is permitted for the advertising document in question.

The user can easily perform proportional and disproportional scaling during banner customization.
In the case of disproportional scaling, the established parameters ensure that the banner always retains CI conformity. For example, a single template can be used for vertically and horizontally oriented online advertisements.
This functionality of BrandMaker allows online advertisements to be placed on the websites of very different online advertising providers and their portals using one single template.

Editing with real-time preview

BrandMaker Web-to-Web allows you to see your changes directly in the real-time preview (WYSIWYG).

When editing advert banner content, changes will be directly visible in the real-time preview. This allows you to see what the document will ultimately look like.
Optional Live Editor: BrandMaker offers the Web-to-Web Live Editor as needed; this functionality allows content to be modified directly in the preview, making modifications particularly straightforward.

Alternative images and image sections

Choose alternative images or, if permitted, use your own motifs and modify the images.

Define alternative images to be exchanged in the document from within the BrandMaker Media Pool.
It is also possible to upload your own motifs. In this case, BrandMaker automatically checks whether the image quality is sufficient for online advertising use.
Defining the appropriate image section during document modification allows the available alternative images to be used optimally.

Logical association of image and text

Like Web-to-Print, allows available alternative images to be logically associated with alternative texts.

Logical association ensures that the text used exactly matches the image used.
For example, within the automotive sector, this is helpful for providing the correct CO2 values with each model, however is also relevant in many other sectors.
Associations are established centrally, additionally ensuring the quality of produced print media.

Automatic assignment of landing pages

The links to the proper landing pages of local partners are assigned to the online banners automatically.

The links to local dealers', fanchisees' and other partners' landing pages can be imported into BrandMaker centrally. This also makes them available for the assignment to localized and individualized advertising media.
Alternatively, there is also the option for the local partner to directly enter and store the landing page in BrandMaker.

Download or forward

In BrandMaker, finished advert banners may be downloaded or directly forwarded to online marketers hosting the advertisement.

Seamless media distribution processes by means of direct forwarding to the next participant in the production process.
Alternatively, it is possible to download the banner file.
Created banners are archived in collaboration with the BrandMaker Media Pool and may be used again in subsequent modification processes.

Automated SEM management

BrandMaker Web-to-Web enables your local partners to manage search engine marketing efficiently and easily.

Make the advantages of localized SEM campaigns available to your dealers, franchises and other local partners.
BrandMaker displays all campaign data at a glance and provides a direct line to advert activation and controlling via interfaces to the relevant search engine providers.
Semi-automatic campaign management: on the basis of established rules/parameters, BrandMaker adapts prices per click, keywords and advert texts semi-automatically, so as to maximize the advertising success of your local partners.