Your Sales Funnel Needs to Work Like a Finely Tuned Machine

It's been said that today's buyers could be up to 90% of the way through their journey before ever reaching out to a sales person. This has a huge impact on marketing who must now carry the ball further with more nurturing before passing leads over the sales.

CMOs are turning to Content Marketing strategies that not only get new prospects into the top of the funnel, but also makes sure they come out the bottom as won opportunities. With the digital disruption that occurred in 2015, executing on a Content Marketing game plan requires fresh thinking, learning from others, and inspiration wherever we can find it.

Engage Better. Sell More.

Content Marketing is about delivering relevant content to prospects throughout the entire customer journey, and BrandMaker solutions give marketers the tools they need at each step of the way. From content planning and development to delivery and engagement, BrandMaker focuses on maximizing revenue from sales opportunities by bridging the gap between marketing and sales.

 
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"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action."

Learn more about the digital disruption of 2015 that has changed all marketing for the future

Learning Center

It's time to think like a startup in the new world of Content Marketing. Download this essential eBrief, 4 Things CMOs Can Learn From Silicon Valley Startups to see how.

Looking for a little inspiration about digital marketing? This Executive eBrief, 6 Inspirational Quotes From Thought Leaders on Digital Marketing may have just what you need.