Overview of all activities

Calendar view with flexible structure and well-organized timeline display.

Campaign timelines can be set up easily using Drag & Drop.
A wide variety of information for each element: contents, media, objectives, tasks, file attachments and much more.
Easy change-over between annual, quarterly and monthly view for more detail and smooth zooming.
Problem-free and easy updating of marketing planning.
Basic campaign information is shown using mouse-over.
Quicker overview through individualized markers and colors for time bars.
Filtering and sorting of calendar creates the appropriate view for each user according to his/her requirements.

Task and milestone planning

Project plans, tasks and responsibilities for planned campaigns.

Planning of tasks and assignment of To Dos to other users of the Marketing Planner.
Definition of milestones and associated tasks.
Automatic e-mail notification when new tasks are received.
Milestone and tasks overview in tabular form.
Automatic generation of Gantt diagrams for project planning.

Detailed rights and role concept for optimum cooperation between different areas and teams.

Areas, projects and tasks can be assigned to Marketing Planner users, so that transparency regarding current responsibilities is assured.
Individually defined user groups with access to specific areas of the planning structure.
Assignment of rights at the user level, e.g. read-only rights for all areas, write rights for certain areas of the calendar only.
Assignment of projects and tasks to individual users.
Automatic notification by e-mail about new tasks and projects.
Access to central and current data for all users.

Planning templates for activities with run-up and processing periods.

For example, you only need to set up a template for ad campaigns once - when planning a specific campaign, the individual project phases, their duration and sequence can be automatically entered in the Marketing Planner.
Central pool of project templates which can be configured individually.
Use the template at the push of a button.
Automatic consideration of run-up and processing time.
Of course, it is also possible to edit the project plan at a later point in time.

Distribution and compilation of budgets at project and time level.

Automatic calculation of budget sums for projects even on a monthly basis, as well as residual budgets.
Warnings appear if inconsistencies in planning occur.
Display budgets and incurred costs.
Optional budget approval processes and display of already approved or firmly planned budgets.
For each invoice entry you can enter your actual information and are therefore able to maintain an overview of the status of your costs, which are also shown visually using status bars.

Cost tracking that is always up to date by including incoming invoices.

Quick and easy compilation of incurred costs.
Automatic calculation of project and overall costs.
Visual status display regarding budget utilization on a project basis, as well as on a monthly and company basis.
Optional connection to your company's ERP system for automatic invoice import.

Access reports on budgets, activities and ROI at the push of a button.

Analyses regarding budget distribution, budget/actual comparisons, activities and success measurement as a graph and as download for presentations and documents.
PDF download of calendar overview.
PDF and MS Excel download of budget planning.

Definition of KPIs (Key Performance Indicators) to measure the success of campaigns and activities.

Comprehensive and company-specific definition of Key Performance Indicators.
Calculated target values can also be comprehensively defined by the use of formulas.
Definition of objectives per activity or campaign with reminder dates for compiling achieved results.
Compilation of achieved results and automatic calculation of the attainment level / ROI.
Graphics-based reports on KPI measurements, such as best and worst performing projects, and comparisons of the ROIs of multiple activities or campaigns.

Approval workflow processes can be defined for activities and budgets.

All information at one glance: Current tasks and projects, budget status, goal attainment and more.

User-specific configuration of the dashboard to ensure that each user has access to the information that is relevant to him/her.
Different building blocks such as budget status, current projects, project status, expected approvals, reports etc.

User-specific view for planning and quick access to required information.

Dimensions are company-specific and selectable attributes which are added to projects and campaigns and according to which views can be filtered - for example, target group addressed, internal organizational unit in charge, or the relevant product line.
BrandMaker Filters enable you to set up user-specific views, for example, by company area, product line or target group.
Comprehensive definition of available dimensions.
Addition of one or more dimensions to projects and activities in the planning process.
Preparation of own views and storing these views as a template.
Free sorting and filtering of calendar structure using the dimensions.

Flexible interface for data exchange with third party systems.

Connection of Marketing Planner to existing ERP systems: automatic import into Brand Maker of budget data, project numbers, invoices etc.
Connection to other systems, e.g. CRM or Data Mining Tools for campaign planning.