The Central Tool for Reporting, Analysis and Measuring Success

The Reporting Center is the central tool for reporting and analysis. It consolidates the key figures from the BrandMaker modules and/or external sources and displays a whole framework of figures in customized customer dashboards.

The Central Instrument for Measuring Success

Fully configurable analytical overviews give you a 360 degree view of all your Key Performance Indicators (KPIs) and marketing activities. The Reporting Center can also connect information from other modules like the MARKETING PLANNER, MEDIA POOL or MARKETING SHOP to external data sources. Comprehensive assessments and reports are all available within the BrandMaker environment, rendering the need for individual reporting tools obsolete.

Create flexible reports using drag and drop

As well as predefined reports and reports supplied centrally, users can create their own ones easily using drag and drop. The data sources used to do so can be accessed centrally from the Reporting Center. This allows you to prepare all your important information in a whole range of different reports, including list-based reports, a variety of different charts and even more complex, multi-page assessments, and export them in all the usual formats.

Automated functions for up-to-date information

A variety of reports can be created automatically to make sure important information is always up to date and easy to access. The reports can be generated, saved and automatically sent by e-mail to the relevant users in definable intervals. These options and the ease with which reports can be created using drag and drop make it simple for your marketing team to provide all the assessments you require with no need for specific expertise.

Transparency and valuable in-depth information

The cross-module reports generated with the Reporting Center increase your marketing transparency and provide you with valuable in-depth information about the success of your defined KPIs, for instance, or details about how you use media assets or the process information to keep on schedule or ensure workflow efficiency. Overview dashboards help you make quick and well informed decisions, letting you react faster and more efficiently and reducing your costs and expenses.