Adapt marketing materials to local markets with ease

Web-to-Publish is the module in the for dynamic content creation. Web-to-Publish lets you adapt your own existing marketing materials quickly and easily. From minor changes to major reworks, you can customize your marketing materials to your local market without the need for layout software.

CI-compliant marketing materials for every situation

Web-to-Publish lets you access a huge range of options for producing and localizing your marketing materials. Create customized materials based on templates supplied centrally - in different dimensions, versions or with different content (for instance, a range of product groups). Rule-based templates ensure compliance with central CI guidelines and maximize your freedom to localize your materials.

Focus on what's important thanks to optimized processes

Web-to-Publish provides companies creating marketing materials with the benefits of faster workflows and a shorter time-to-market. Standardization and automation help to save valuable resources and optimize processes. Web-to-Publish lets companies utilize the power of their own brands and communicate consistent content.

Even marketing novices can create professional marketing materials

Web-to-Publish is a browser-based solution for creating high-quality marketing materials at any time from anywhere. Specialist expertise in working with layout programs is not required. The integrated real-time preview means what you see is really what you get. Create faultless marketing materials easily by selecting ready-made layout modules, boilerplate texts and images.

Localized marketing materials with a click of the mouse

Web-to-Publish provides users with an intuitive interface for adapting and editing their marketing materials to local markets. New pages and specific content can be added easily using drag and drop. Create your own marketing materials in just six steps. And thanks to its seamless integration with the Marketing PIM module, the material can be filled with the latest product information from your centralized sources automatically.

BrandMaker Web-to-Publish

Customize marketing materials with BrandMaker Web-to-Publish!

Learning Center

The world's second largest transportation and logistics services provider, DB Schenker, works in a network but operates locally. They use Web-to-Publish to adapt individual brand-compliant content within their decentralized organization. Learn more

Hewlett-Packard use their Co-Marketing Zone to generate demand for products, systems and services with their channel partners. Co-Marketing Zone enables the partners to create co-branded marketing material and implement individual campaigns with just a few easy clicks. Learn more