Karlsruhe, Germany - February 23, 2011 +++ BrandMaker, the largest European producer of Marketing Resource Management (MRM) systems, has named Andreas Dürr Chief Marketing Officer (CMO). BrandMaker has created the new position of CMO to provide strategic and creative drive in its own marketing and to support the company's strong growth.

Andreas Dürr has many years of experience in the areas of IT and marketing – both on the agency and on the corporate sides. Dürr will be responsible for the worldwide expansion of BrandMaker, development of new target groups, and strong establishment of BrandMaker as a technology provider that can assist companies in designing their communications more efficiently. Dürr's responsibilities will also include the expansion of strategic partnerships.

"Currently, the market for Marketing Resource Management systems is developing quite vigorously, and there is enormous potential," says Andreas Dürr. "Propelling BrandMaker as the leading technology provider is a very exciting challenge, which I am happy to take on."

Before joining BrandMaker, Dürr had been CMO of Across Systems, an internationally-known provider of technologies for translation management, since 2002. Dürr's last task at Across was to help establish Congree Language Technologies GmbH, a joint venture of Across Systems and the IAI Saarbrücken in the area of software solutions for consistent corporate communication.

Mirko Holzer, CEO of BrandMaker, welcomes this strengthening of his executive ranks. "According to the American marketing research institute Gartner, we are among the fastest-growing MRM providers in the world,” says Holzer. “Andreas Dürr unites proven marketing, IT, and strategic expertise with an outstanding understanding of the market. This makes him the right man to help develop the positioning and market acceptance of BrandMaker in the current international expansion phase and to keep these on course."

About BrandMakerBrandMaker GmbH, headquartered in Karlsruhe, Germany, is the leading supplier of Marketing Resource Management (MRM) systems in Europe and employs approximately 150 people. As a pioneer in marketing process optimization, BrandMaker has been marketing its primary MRM system since 2001 to address the needs of marketing and communications departments in large, decentrally-structured organizations. BrandMaker offers an extensive, modular MRM solution that optimizes the complete marketing process, makes marketing operations easier, and increases productivity significantly. There are BrandMaker modules for the automated creation of online and print media, media asset management, software-supported marketing planning, and brand strategy. BrandMaker's second central product is the BrandMaker Marketing Planner SaaS – the first completely Web-based marketing planning software in Germany (www.marketing-zeitmaschine.de). Customers include, among others: Commerzbank, DekaBank, EnBW, Ernst & Young, G+J EMS, and Tirol Werbung.

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